Lauren Goodger branded disgraceful and sleazy for recruiting for webcam modelling agency

Ex-TOWIE star Lauren Goodger has come under fire for using her fame to recruit webcam models.

The reality TV star and glamour model - who entered the spotlight on The Only Way Is Essex - has posted a promotion on her Instagram account for a webcam modelling agency.

Goodger, 32, said the post was “not an ad”, that the agency were her “friends” and she was sharing the post for no financial gain.

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She captioned the post: “#notAnAd #friends #unpaid”

The advert promises those who wish to sign up can work from home with no experience necessary.

Webcam models generally engage in erotic performance that is broadcast on the internet to be viewed by paying customers.

Some of Goodger’s followers 765k followers commented on the post, labelling it “sleazy” and “a disgrace”, pointing out Goodger is seen as a role model to some young girls.

One wrote: “I think this is inappropriate of you to advertise this so I’m unfollowing you”

Another commented: “Supposed to be a role model to people especially the younger ages that look up at you and you’re advertising sleezy c*** like this? Should be ashamed. [sic]”

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And one wrote: “I think you should be ashamed to put your name to this.”

A representative for Goodger declined to comment.