The company has launched an investigation into the “totally unacceptable” comments made by Fox during a broadcast.
Fox made a series of remarks about Ava Evans, the political correspondent for online news site Joe, including describing her as a “little woman” during an episode of Dan Wootton Tonight on Tuesday.
Ms Evans shared a clip of the comments on social media site X, formerly known as Twitter, with the caption “Laurence Fox just did a whole speech on GB News on why men apparently won’t shag me ?” which has been viewed more than 2.1 million times.
Comments made tonight on GB News by Laurence Fox were totally unacceptable. What he said does not reflect our values and we apologise unreservedly for the comments and the offence they have caused. We have launched an investigation and will be apologising to the individual…
— GB News (@GBNEWS) September 26, 2023
In a follow up tweet she added that the footage made her feel “physically sick”.
The discussion came after Ms Evans appeared on BBC’s Politics Live on Monday.
In a statement posted to X, GB News said: “Comments made tonight on GB News by Laurence Fox were totally unacceptable.
“What he said does not reflect our values and we apologise unreservedly for the comments and the offence they have caused.
“We have launched an investigation and will be apologising to the individual involved.”
In a message to Ms Evans on X, host Dan Wootton said: “I think you’re brilliant… I apologise for what was said during the course of my show and should have done this immediately on air.
“This is not what our channel is about.”
A spokesman for Ofcom said: “We can confirm we’ve received a number of complaints about comments made by Laurence Fox on GB News last night. We are assessing these complaints against our broadcast rules and will publish the outcome as quickly as possible. “
Fox went online to say he was “totally within my rights” to make the remarks.