When a legendary DJ opened a popular women's clothing shop

This Australian-born DJ was establishing himself as one of the most recognisable voices in broadcasting when he spent time away from his radio shows to open a new women’s clothing shop in Watford.

Having first presented Pick of the Pops in September 1961, Alan Freeman had been hosting the iconic radio show for just over a year when he visited town in November 1962 to open the High Street branch of Etam.

‘Fluff’, as he was nicknamed, was snapped by a Watford Observer photographer in very familiar territory talking to those outside through a microphone as he was presented with a pair of scissors on a cushion to cut the ribbon.

• Early years of Herts' biggest nightclub when a legendary DJ visited

• When shoppers queued in their droves for much-loved store's sales

The DJ is presented with a pair of scissors on a cushion (Image: Watford Observer)

Freeman was then snapped inside the shop, toasting the opening with customers in front of the ‘housecoats’ section.

'Fluff' pours a drink for a customer (Image: Watford Observer)

Although the Etam name vanished from the British high street when it was sold to Philip Green’s Arcadia Green, it has been trading for more than a century and continues to thrive in France and elsewhere.

Cheers! (Image: Watford Observer)