Lidl giving away free Taylor Swift-themed merchandise this week

Taylor Swift fans will be pleased to know Lidl will be dishing out freebies this week. In celebration of the budget supermarket bringing back its beloved Cheese Twist to stores nationwide on May 30, Lidl fans can enjoy some Swift-themed merchandise.

Masses of Lidl shoppers have been calling for the supermarket to bring its coveted Cheese Twist back. On X, formerly known as Twitter, many users have urged Lidl to stock shelves with the savoury baked treat after being axed years ago.

Nyan_cannon wrote: "The only thing that can fix the country is for @LidlGB to bring the cheese twists back." Hyakkii added: "I don’t think I can go on for another month without Lidl cheese twists."

Ophiu_chi declared: "Petition to bring back Lidl bakery cheese twists." Now, the retailer has answered these demands and has even created an official ‘ Lidl Cheese Twist Appreciation Society ’.

And - just like another icon promoting her own new ‘Era’ - Lidl is absurdly parodying its own icon’s return with a merch giveaway, offering free ‘Twisties’ fan bundles to customers. Answering the public’s Wildest Dreams, 1,989 fan bundles will be offered as part of a giveaway on www.lidltwisties.co.uk on a first come, first served basis.

Lucky ‘Lidl Twisties’ will be able to get their hands on a limited-edition fan t-shirt. As well as Twisties friendship bracelet and a free Lidl Plus Cheese Twist coupon, available to collect in store.

A Lidl spokesperson said: "And, get Ready For It, as a further 15,000 Twisties can enjoy a free Cheese Twist via Lidl Plus Coupon, through the same website."

Teasing its return, Lidl posted a fun Instagram video that showed a curated playlist by Lidl. Featuring songs such as The Twist by Chubby Checker and Say Cheese by Paul Russell, fanatics may have clocked on that their beloved Cheese Twist are heading back to store shelves.

The spokesperson added: The Cheese Twist, costing only 99p, is an impossibly light and airy savoury delight, with layer upon layer of buttery and flaky pastry intertwined with rich, flavourful British mature cheddar, cooked to perfection on site at the No.1 Supermarket Bakery."

All shoppers need to do to get their hands on their ‘Twisties Bundle’ is visit the website www.lidltwisties.co.uk. They then need to share their name, address, email and phone number associated with their Lidl Plus account.

The '#LidlTwisties' fan bundle giveaway opens from 10am on the May 24 until June 2, 2024. Lidl's Cheese Twist officially lands back in stores nationwide on the May 30 for only 99p.