Lidl giving away tiny six-packs designed to help bees

To celebrate World Bee Day, Lidl has launched ‘Lidl Bee-rs’ in six-packs, with each bottle containing inverted sugar syrup specifically designed to revive sleepy and fading wild bees and pollinators in need of a pick me up. The first-of-its-kind six pack aims to help people to help bees when they see one in need of a cooling ‘brewski’ on the go.

The tiny 2cm tall ‘Bee-rs’ are only available via a free giveaway on Lidl’s website from today. To enter the giveaway, consumers need to apply at https://www.lidl.co.uk/c/lidl-bee-rs/s10045719.

To support the efforts of The British Bee Charity, Lidl is also donating £10,000 to educate children in schools and help the next generation understand the importance of protecting pollinators.

Greg Bool, Chairman of The British Bee Charity, said: “So much of our flora, fauna and food depends on pollinators - we’re hugely excited to partner with Lidl this World Bee Day to give bees and other pollinators the spotlight and support they need. Lidl's Bee-rs campaign is a great opportunity for nature lovers to give local biodiversity a little helping hand, and Lidl’s donation will support funding thousands of pupils getting out and about in nature and learning about the precious ecosystems around them.”

One of the best things you can do to support wild bees and other pollinators is to plant bee-friendly flowers in your garden or plant pots at home. Nectar-rich blooms like lavender, sunflowers, and wildflowers are great to provide lots of food and shelter.

In celebration of World Bee Day, Lidl will also be stocking honey-based drinks in stores across the country. This is in partnership with Gosnells, a brand committed to bee protection by eliminating pesticide use in their beverages, offering environmentally friendly and pesticide-free, low-sugar products like Hazy Nectar (330ml) and Raspberry & Hibiscus Nectar (330ml).

Additionally, bee-friendly plants will be sold in Lidl stores nationwide. The plant selection is available from May 23 and includes French Lavender, Garden Hydrangea, Large Hanging Planters, and Alstroemeria with prices starting from £2.99.