Love Island All Stars exes Molly and Callum ‘to earn millions'

Molly Smith and Tom Clare won Love Island All Stars but it is Molly and her ex Callum Jones who could be set to bank millions after the show, according to a PR expert.

Only one million tuned in to watch Love Island All Stars's final on Monday this week, fronted by presenter Maya Jama. The winning couple took home the £50,000 prize fund, while Molly's ex Callum missed out on the win with his new girlfriend Jess Gale from the show in the final.

However, PR and entertainment expert of Press Box PR Lynn Carratt has predicted exes Molly and Callum will be the biggest winners of the show in terms of TV and brand deals. The exes had been together for three and a half years since meeting on Love Island together originally.

She told Yahoo News: "Callum and Molly are poised to earn millions from television and brand deals. Molly already fitness platform on Instagram called Move with Mol, which I think she will revisit and grow.

"Molly is expected to attract fashion and fitness brands, such as Sweaty Beatty, Gym Shark, Ann Summers are the types of brands who willlikely offer her lucrative deals. Having already collaborated with Prettylittlething, she can look forward to even bigger deals from them.

"Additionally, opportunities as a presenter may come her way, I can see her becoming the next Olivia Atwood. Meanwhile, Callum has already partnered with Boohoo men and has the potential to also secure big fashion, fitness, and TV deals."

Why are Molly and Callum the biggest winners of Love Island All Stars?

Love Island All Stars viewers had even been hoping the exes would get back together but they parted ways as friends. While they may not have found love again with each other, the show has boosted Molly and Callum's popularity on social media with viewers at home.

PR expert Carratt added: "Let’s be honest though the real stars of the show and the main earners will be Callum and Molly. The public really did want the fairytale ending of them reuniting, alas it wasn’t to happen on screen, but they came across as likeable individuals with personalities and good hearts and showed their maturity, it also doesn’t hurt that they are easy on the eye.

"Callum and Molly were already popular on their social media platforms, but since their appearance on Love Island All-Stars, each of their following has exceeded one million. In comparison, Tom Clare has a following of only half of Milly’s 589,000 which half of Molly and Callum's."

She added: "What a great show series Love Island All-Stars was. In my opinion, it is the best one yet, and I think that has been down to already knowing the cast and the beef that happened between them on the outside - it was an eye-opener."

In the Love Island final, Jama joked about getting back with her ex Stormzy as she addressed the public's demand for Callum and Molly to get back together. She asked: "Was it a shock to you Callum, when you heard that the public wanted you two to get back together?"

She went on further explaining in jest: "I mean, I can relate I had a lot of people saying I should get back with my ex...You know, sometimes you’re just not ready for it... He’s over there now so it’s all worked out in the end."

What about Molly Smith and Tom Clare's future?

Molly and Callum did end the experience as friends and with new romances to pursue on the outside world. However, Carratt thinks it is more likely Tom and Molly will build their brands independently – rather than as a couple.

She explained: "It seems unlikely that Tom and Molly will become a power couple in terms of brand deals and TV work. From my perspective, the public still has a soft spot for Molly and Callum, and if they had gotten back together, they could have become the Zara, McDermott, and Sam Thompson of the industry.

"That being said, Tom is a charming person and has already scored multiple fashion deals. He made a great impression on the show and, I believe he will continue to attract more deals and build his social media following. Nonetheless, I believe that both Molly and Tom will thrive independently in their brand partnerships, rather than as a couple."

Read more

• Love Island's Anton confirms status with Georgia H after All Stars final (Digital Spy, 1-min read)

• Love Island All Stars Voting Figures Reveal Just How Close This Year's Final Really Was (The Huffington Post, 1-min read)