Luisa Zissman criticises 'soul destroying' daytime TV shows

Former The Apprenctice star Luisa Zissman has blasted various daytime TV shows, calling them 'soul destroying' and 'awful'.

Speaking to The Sun, Zissman, who appeared on The Apprentice in 2013, took aim at programs including Loose Women, This Morning and Good Morning Britain.

Zissman said about lunchtime talk show, Loose Women: "I'm too controversial for Loose Women. It should be called Boring Women, it's so dull."

Read More: Luisa Zissman shares emotional reaction to having her late horse stuffed

The reality star, who went on to appear in Celebrity Big Brother also criticised This Morning: "I don't watch This Morning either. I'm sure they're nice people, but I'd rather sit in silence. It's soul destroying and awful."

Zissman also criticised the fees for appearing on Good Morning Britain: “I’m not going to get out of bed at 5am for £500 and go on Good Morning Britain. It’s not worth getting out of bed for.”

She also talked about being fed up with TV: “I don’t really do TV any more — I can’t be bothered. It’s s*** money and I think that the whole industry is disingenuous. It’s just bulls***.”

Zissman did have slightly kinder to say about primetime shows including The Apprentice: “I like it. I think it’s great. I don’t think it’s as good as it used to be. All these old TV shows, like The X Factor, they all have a shelf life."

She also said that Alan Sugar's one liners "are the best thing about it" and that the billionaire is "funny".

Zissman went on to discuss what she'd prefer to do instead of TV: “I’d rather concentrate on my businesses, which I am investing in. I love doing my podcast too.”

Zissman has previously appeared on Loose Women and This Morning, most recently as last April where she discussed the death of her horse.

She was criticised on social media after appearing on This Morning to talk about turning her dead horse into taxidermy with viewers calling it "creepy".

Watch: Luisa Zissman has pet horse stuffed