Majorca has plan to stop UK tourists visiting beaches this summer

Majorca locals have tried to stop UK tourists visiting beaches. Ahead of the spring and summer season, the Balearic Islands have taken action over the perceived "overtourism" of British holidaymakers and the influx of tourists from Britain.

To tackle the overcrowding of Majorca's beaches, La Indis, an island communications agency, has launched a campaign with the slogan 'Don't tag this beach, b****h!'. Creative director Virginia Moll says: "As a creative agency, we think that tourists perhaps also feel cheated when visiting a paradise in which the photos have to be cropped in order to obtain 'likes' and to be Instagrammable.

"Instead of blaming tourists, you can ask them in a fun and fresh way to become sympathisers with the islanders." "We have received a lot of support and one town hall has asked us for the design for one of its beaches," she said.

"The campaign isn't only directed at tourists but also at local people. A tag can do a lot of damage. Our paradise can no longer give more of itself. Being sustainable is not just about not harming the environment but understanding that posting a beautiful photo has drastic consequences for the environment.

"We have lost perspective. We don't know how to discover a place if it's not on Google. We are encouraging tourists and locals to let go of the GPS." Bright red stickers with the line “Don’t tag this beach, b***ch!” have been spotted around beach entrances, as well as in peoples’ cars and business windows.

Every weekend, a pile of stickers is left outside the La Indis office and by Monday they are all gone, the agency claimed. So far, they have printed 1,000 stickers and distributed over half to locals. The move is just the latest in a long line of efforts to tackle tourism on the island.