Manufacturer adds £2 million capacity after investing £200,000 in equipment upgrades

Nathan Russell
·1-min read
Brierley Hill's Alloy Wheels International has made a series of improvements <i>(Image: Alloy Wheels International)</i>
Brierley Hill's Alloy Wheels International has made a series of improvements (Image: Alloy Wheels International)

£2 million of extra capacity will be made available at a wire manufacturer following a £200,000 machinery boost.

The new equipment has been installed at Alloy Wire International (AWI), a Brierley Hill-based manufacturer of round, flat and profile wire.

AWI prides itself in branding its products as 'Made in the UK', exporting its range of alloys to 65 countries, including Azerbaijan, Australia, Kuwait, Kazakhstan, and India.

The newly live machinery will allow the company to reduce lead times further and supply larger volume quantities to clients in multiple sectors, including automotive, aerospace, defence, oil and gas and medical.

Andrew Du Plessis, technical director of the company, said: "We had our best April on record for outgoing orders and the pipeline of activity shows no sign of things slowing down."

“The decision was made last year to embark on a £500,000 investment drive and these latest installations are an important part of this strategy.

"Each one has been tailored to suit our specific production requirements and to have them operating on the shop floor is great to see.”

He added: “Our success is all about making sure we are ahead of the competition when it comes to manufacturing agility, quality and delivery performance.

"The latter already sees us produce wire in three weeks, nobody else can do that.

“This investment reinforces this capability, as well as giving us nearly £2m of additional capacity to work with.”

Mr Du Plessis concluded: "The investment doesn’t stop there, with a new £90,000 linisher due for August this year, closely followed by a dry drawing pointer."

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