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Martin Lewis ranked among most popular TV stars of 2023 amid cost of living crisis

The Money Saving Expert was voted into the top three alongside David Attenborough and Trevor McDonald.

Albertina Lloyd

·Contributor

Updated 13 November 2023 at 5:18 am·3-min read

Promotional portrait picture of Martin Lewis for his show MARTIN LEWIS' EXTREME SAVERS — Martin Lewis came third in the poll of the most popular TV personalities in 2023.

Martin Lewis has been voted the third most popular TV personality of 2023 amid the cost of living crisis.

The Money Saving Expert and Good Morning Britain presenter was ranked alongside beloved wildlife presenter Sir David Attenborough and veteran newsreader Sir Trevor McDonald.

Lewis, 51, received a positive reaction from 74 per cent of people surveyed in a YouGov poll of the Most Popular Contemporary TV Personalities in November 2023 pushing him up the list to third place.

The Top 10 Most Popular Contemporary TV Personalities

Sir David Attenborough - 84%
Sir Trevor McDonald - 76%
Martin Lewis - 74%
Paul O'Grady - 70%
Stephen Fry - 68%
Graham Norton - 68%
Dame Barbara Windsor - 67%
Sir Michael Parkinson - 64%
Richard Osman - 62%
Sue Barker - 62%

Sir David Attenborough (BBC) — Sir David Attenborough was voted the most popular TV personality. (BBC)

Planet Earth presenter Attenborough, 97, maintained the top spot despite a fall in votes to 84 per cent.

And News at Ten host McDonald, 84, rose to second place with 76 per cent.

The late Paul O'Grady was placed fourth with 70 per cent of votes and QI host Stephen Fry was down to number five with 69 per cent.

Trinidadian-British journalist Trevor McDonald sits in the Royal Box to watch Serbia's Novak Djokovic play against Hungary's Marton Fucsovics during their men's quarter-finals match on the ninth day of the 2021 Wimbledon Championships at The All England Tennis Club in Wimbledon, southwest London, on July 7, 2021. - - RESTRICTED TO EDITORIAL USE (Photo by Glyn KIRK / AFP) / RESTRICTED TO EDITORIAL USE (Photo by GLYN KIRK/AFP via Getty Images) — Sir Trevor McDonald was named the third most popular TV personality in 2023. (AFP via Getty Images)

Pointless star Richard Osman made the top 10 in ninth place with 62 per cent of votes, just ahead of recently retired Wimbledon presenter Sue Barker.

The late Dame Barbara Windsor and recently deceased Sir Michael Parkinson also made the top 10, along with Graham Norton.

Angela Rippon on Strictly (BBC) — Angela Rippon's popularity has risen since she signed up to Strictly. (BBC)

Strictly Come Dancing's Angela Rippon has risen in popularity to enter top 20 in 19th place.

While former This Morning presenter Holly Willoughby had fallen to 184th place with 37 per cent of people voting a positive score for her and Phillip Schofield placed 377 with 21 per cent of those polled voting for him.

Holly Willoughby and Phillip Schofield — Holly Willoughby and Phillip Schofield have fallen right out of the top 100. (ITV)

Martin Lewis

Martin Lewis rose to fame after founding the website MoneySavingExpert.com in 2003 and is a regular guest commentator on ITV's This Morning and GMB.

In 2012 he launched his own ITV show The Martin Lewis Money Show, offering advice on how to manage household bills and more recently the cost of living crisis.

Martin Lewis and Susanna Reid — Martin Lewis has been called a superhero by GMB co-host Susanna Reid. (ITV)

He has been hailed the 'country's saviour' by some, during these difficult times, and was called a superhero by GMB co-host Susanna Reid.

He was made an Officer of the British Empire (OBE) by Princess Anne in 2015 for services to consumer rights and to charitable services through the MSE Charity Fund.

Lewis married former 5 News weather presenter Lara Lewington in 2009 and they have a daughter who was born in 2012.

Read more: Martin Lewis

Watch: Martin Lewis shares emotional message from widowed mother

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