McDonald's new uniform looks like it's from Star Wars
Wearing a uniform is a tough gig in any job, especially in food service. So we can understand why McDonald's would want to offer its US employees a new look – though we don't think the company expected people on the internet to react so strongly.
Check out how our uniforms have changed over the years to keep our teams looking and feeling their best! #TBT pic.twitter.com/pCcRwaM6B4
- McDonald's (@McDonalds) April 20, 2017
According to a McDonald's press release (via Fortune), the new uniforms were designed as a collaboration between Bindu Rivas and Waraire Boswell, who actually worked at a McDonald's in California before he started designing for celebrities like Will Smith and Ellen DeGeneres. The new look will debut in April at all 14,000 US restaurants.
"Our new collections focus on comfort, fit, functionality and contemporary professionalism, delivering a uniform that crew and managers will feel comfortable to work in and proud to wear," Jez Langhorn, McDonald's Senior Director of HR, said in the release.
"Beyond that, it's another step in the company's continuous effort to raise the bar by investing in people and improving the restaurant experience with a focus on hospitality."
Boswell said his goal with the uniform's design was to create something that gives restaurant employees a greater level of confidence, according to the release.
While McDonald's insists that an internal survey showed that more than 70% of restaurant employees felt that the "new uniforms provide a modern image that they would be proud to wear", people on the internet (unsurprisingly) seem to have a very different opinion.
Many compared the new look to costumes in sci-fi or dystopian films and TV shows:
Time for another game of... "Am I a McDonald's Employee or an Imperial Officer Working on the Death Star?" pic.twitter.com/pXxX73FCvA
- ErikDavis (@ErikDavis) April 21, 2017
The new McDonald's uniforms look like all-grey versions of the Westworld technician uniforms. pic.twitter.com/TZWGi5qeTg
- neontaster (@neontaster) April 22, 2017
McDonald's embraces dystopian future with bleak new uniforms https://t.co/SXG7evRMOo pic.twitter.com/cPGKy6d4Ve
- UPROXX (@UPROXX) April 22, 2017
New McDonald's uniforms look familiar... pic.twitter.com/YLgBtPmvWl
- Matthew D. Dempster (@dempstermd) April 22, 2017
Some took an even more controversial opinion.
New McDonald's uniforms have a really chic labour camp vibe pic.twitter.com/1p0jjbyRPp
- Aamer Rahman (@aamer_rahman) April 22, 2017
Trying to think where I've seen McDonald's new uniform before...
(This was really one after another on twitter.) pic.twitter.com/WmPfelokux- Jared Katsoupis (@Jmkatsoupis) April 22, 2017
All that said, we really just want to salute all the men and women who will be wearing these uniforms. We sincerely hope they like them, and can fight back against internet snark. Their suffering in the face of giving us fries is an inspiration, regardless of what they wear.
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