McVitie's merges two iconic flavours to create delicious 'Gold' Digestives

McVitie's has revolutionised the biscuit world with a new dunker, Gold Digestives.

The biscuits are already causing a stir, and they're days away from hitting shelves. Much to biscuit lovers' delight, the innovative creation involves a fusion of two of McVitie's most beloved biscuits - the nostalgic 80s Gold bar and the timeless Digestive.

The snack sees the golden caramel flavour intertwined with the sweet and salty Digestive biscuit, and it appears to be a hit with sweet enthusiasts. McVitie's limited-edition Gold Digestives, which will launch in July, are said to provide an "indulgent little pick-me-up".

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The original Digestive was first baked in 1892, and the Gold Digestives join a range of existing flavours including Milk, Dark and White Chocolate, which was a massive success when it was introduced last summer.

As we near the 100th anniversary of the Milk Chocolate Digestive, this unexpected and thrilling brand collaboration offers biscuit fans nationwide a truly unique taste experience that distinguishes itself from the rest.

People have already been raving about the sweet treats, and they sparked a lot of chatter after a picture of them was shared on the Dansway Gifts and Bargains UK Facebook page.

The post read: "Here's a closer look at the New Golden Caramel McVitie's Digestives from Sainsbury's. They taste absolutely delicious, extremely moreish and go perfectly alongside a cup of tea."

Since news of the biscuits was shared on social media, they've gained a lot of attention, with over 15,000 people offering their thoughts on the confectionary creations. Clearly, Brits have biscuits on their minds.

One person said: "I need some today." Another biscuit enthusiast stated: "I need these in my life."

A third commented: "We definitely need these." A fourth, meanwhile, tagged her spouse, and declared: "You work next to Sainsbury's husband. Make my day."

Addressing the excitement, Asl Ozen Turhan, Chief Marketing Officer at pladis UK&I, said: "We're always listening out for what new snacks our loyal fanbase are requesting, and this is one request we couldn't resist fulfilling.

"Gold Digestives are certainly one of our most eagerly awaited launches of the year, one which brings together two of our most popular brands to create a truly unique addition to the McVitie's family. We can't wait to hear what our biscuit fans far and wide think of this winning combination."

Keep an eye out at Sainsbury's from July 7 when the McVitie's Gold Chocolate Digestives will first be available. They'll also roll out to other UK supermarkets and stores soon, including Tesco, Asda, Morrisons, Waitrose, Co-op and more.