Meghan just made her return to Instagram - to launch a new brand!

meghan, duchess of sussex, speaks onstage
Meghan is back on IG - and has a new brand!Mat Hayward - Getty Images

It's been almost four years since Prince Harry and Meghan Markle stepped away from their royal roles – and official Instagram account (@SussexRoyal) – but now, the Duchess of Sussex is back and quite literally in business! Step forward: Meghan's new brand, which is called American Riviera Orchard.

The Duchess has returned to socials to publicise her new venture, and so far the account is keeping things nice and vague. At present, the bio of @americanrivieraorchard simply reads "by Meghan, The Duchess of Sussex⁣⁣" and "Established 2024⁣⁣⁣". The grid shows the brand's logo, a gold embossed motif.

As for Stories, the account has a brief clip of Meghan arranging a vase of flowers and baking something (in what appears to be her and Prince Harry's Montecito mansion). The clips are set to the soundtrack of 'I Wish You Love' by Nancy Wilson.

There are also some v glam shots of her roaming the corridors of her luxe home in what looks to be a black ballgown (we would too tbf, if we had the space and £££).

a screenshot of meghan markles new instagram account for her brand american riviera orchard

As for what American Riviera Orchard actually is, well – when you sign up to the waitlist it says 'Yes, I would love to be the first to know about products, availability and updates' which suggests some Meghan Merch™ is soon to drop!

Given the vibes coming from the trailer, we're going to put our money on American Riviera Orchard being a lifestyle brand which spans wellness products and homewares, curated by or possibly designed by the Duchess herself. We're sensing an easy Californian living feel to the whole thing too.

Nothing has been confirmed as yet, but Page Six are reporting that it'll have a focus on home, garden, food, and general lifestyle content – which leads us to believe it's possibly not too dissimilar to Meghan's previous blogging life, in which she ran The Tig (RIP).

It's also whispered that ARC will sell cookbooks (which wouldn't be a surprise given the Duchess has a known penchant for baking and also wrote the introduction for Together: Our Community Cookbook, a collection of recipes dedicated to raising funds for the Grenfell fire tragedy).

We'll be sure to keep watching this space and providing you with updates, and in the meantime... reckon Goop, COSMOSS and Poosh are *shaking*?

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