Meghan Markle's new jam launch 'boosts King Charles' as his own product sells out

Meghan and Charles
Meghan Markle's recent launch of her new strawberry jam through her American Riviera Orchard brand has ended up boosting of a product of the King's instead -Credit:Getty


Meghan Markle's recent launch of her own brand of strawberry jam, American Riviera Orchard, has unintentionally boosted sales for King Charles' similar product, according to reports.

The Duchess of Sussex recently introduced her new product - jars of strawberry jam from her newly launched lifestyle brand.

She distributed 50 of these jars to influencers, including fashion designer Tracy Robbins and Argentine socialite Delfina Balquier, for taste testing.

Each jar is hand-numbered from 1-50, but the retail price and release date remain unknown.

However, Daily Mail's Royal commentator Richard Eden suggests that Meghan's latest "publicity stunt" has proven beneficial for King Charles, the Mirror reports.

Meghan Markle's new brand's first product = strawberry jam American Riviera Orchard, in a jar among some lemons
The duchess has unveiled her first product for the brand, her strawberry jam American Riviera Orchard, which she has sent out to '50' friends and influencers -Credit:Instagram

The king sells a variety of preserves and savouries through the Highgrove Shop, which features gifts inspired by his personal interests, his award-winning garden, and royal memorabilia.

His Highgrove Organic Strawberry Preserve, priced at £6.95, reportedly sold out on Tuesday, mere hours after Meghan launched her product on Monday.

Mr Eden remarked: "The Duchess of Sussex's launch of her first product, a jar of strawberry jam, is doing great business - for King Charles."

He further noted that Meghan's publicity move has prompted royalists to buy the King's jam instead, as reported by the Express.

The royal expert explained: "Meghan's publicity stunt, in which she sent jars of her American Riviera Orchard product to 50 friends and 'influencers', has encouraged royalists to purchase the King's jam instead.

King Charles looking ahead
King Charles appears to have benefited off the new product -Credit:Getty

"So many of them have done so that Highgrove Organic Strawberry Preserve was 'sold out', according to the retailer's website yesterday, even though 340g jars cost £6.95 each."

However, Eden then took a dig at Meghan, stating that while the King's profits are donated to charity - "Meghan's profits will go to herself".

Charles's Highgrove Organic Strawberry Preserve was back in stock on Thursday morning.

Meanwhile, royal author Angela Levin commented on Meghan's latest business "success" on Twitter: "Who would believe it? Meghan's jam has boosted the King's sales, which is now 'sold out.'

"Perhaps people prefer the profit to go to royal charity than into Meghan's pocked."

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