Mike Lindell, the man best known for his internet pillow company My Pillow, as well as for his fierce allegiance to Donald Trump, is set to launch a new free speech platform this week that he thinks will put YouTube and Twitter out of business. But it turns out it will limit what users can say – by stopping them from, among other things, taking the Lord’s name in vain.
“Everyone is going to be able to talk freely,” said Mike Lindell about the platform, called Frank, which is set to roll out on 19 April, in an interview with the conservative host Graham Ledger on the Ledger Report podcast. “When you come over now you are going to be able to speak out and have opinions.”
“You don’t get to use the four swear words: the c-word, the n-word, the f-word, or God’s name in vain,” Lindell explained in a video on the Frank landing page.
In an attempt to differentiate itself from other “anything goes” conservative-leaning social networking platforms, Lindell, a Christian, has laid out the type of speech his users will not be able to freely use, including profanity, sexual content, and blasphemous language.
Lindell, the, let us say, creatively minded political theorist, who was banned from Twitter earlier this year for his persistent lies about how Trump actually won the 2020 election, met with the former president in January apparently urging him to consider martial law to defend that claim, and has recently said he’s hired private investigators to look into why Fox News won’t book him any more, has framed the social media venture as a mix between Twitter and YouTube.
“You’re going to have your own like YouTube channel, only that’s your Twitter handle,” he’s said.
Oh and, by the way, it will also put both companies out of business he said.
He has also, without necessarily explaining how the concept will work, promised users more followers, certainly a unique pitch.
“People are going to have more followers,” Lindell told Steve Bannon recently. “Ten times more followers.”
In a shocking move, Lindell has admitted that criticism of Trump will be permitted on the site.
“Free speech is not pornography. Free speech is not ‘I’m going to kill you’,” said Lindell, who is currently being sued by voting machine manufacturer Dominion for $1.3bn over his own personal free speech about the election.