How Model Norma Jeane Transformed Into Marilyn Monroe, the Hollywood Icon: From Hair Care Ads to Box Office Bombshell

Norma Jeane Baker’s transformation into Marilyn Monroe (born Norma Jeane Mortenson) is among the stories that captures the essence of the Hollywood dream — and the darker aspects that can come with it. Born on June 1, 1926, in Los Angeles, she had an unstable childhood, moving between foster homes and orphanages.

In 1944, while working at the Radioplane Munitions Factory during World War II, she was discovered by photographer David Conover. Encouraged by agent Emmeline Snively of the Blue Book Modeling Agency, the budding brunette model lightened her hair to attract more bookings. Clearly, it worked.

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UNSPECIFIED - SEPTEMBER 26:  Marilyn Monroe (1926-1962) at 18, 1944  (Photo by Apic/Getty Images)
Marilyn Monroe in 1944.

In 1946, she signed her first contract with Twentieth Century Fox. The studio head, Ben Lyon, suggested the stage name Marilyn, after Broadway star Marilyn Miller, and Monroe, her mother’s maiden name. Her early roles included minor parts in “Scudda Hoo! Scudda Hay!” and “Dangerous Years” in 1947. The following year, Monroe went platinum blond, and soon came her big break.

In 1950, she had notable performances in “The Asphalt Jungle” and “All About Eve.” By 1953, she had become a major star with leading roles in “Niagara,” “Gentlemen Prefer Blondes” and “How to Marry a Millionaire.” While she adopted Marilyn Monroe as her stage name in 1946, it wasn’t until 10 years later in 1956 that she legally changed it.

Marilyn Monroe sang about Cartier in “Diamonds Are a Girl’s Best Friend” in “Gentlemen Prefer Blondes.”
Marilyn Monroe sang about Cartier in “Diamonds Are a Girl’s Best Friend” in “Gentlemen Prefer Blondes.”

Monroe, known for playing the “blond bombshell” and defining an era of beauty, seemed capable of achieving anything. However, the smiling face adored on the silver screen concealed a challenging reality. Monroe struggled with significant mental health issues and heartache, including her tumultuous relationship with baseball legend Joe DiMaggio. On Aug. 5, 1962, the world was heartbroken to learn that Monroe had died of an overdose in her bedroom at the age of 36.

(Original Caption) Marilyn Monroe and husband Joe DiMaggio.
Marilyn Monroe and husband Joe DiMaggio.

Over 60 years after her death, she remains a cultural icon. In fact, Authentic Brands Group has owned her intellectual property since 2011, and Monroe can be seen in a variety of products, including intimates, jewelry, beauty and more.

In honor of what would have been her 98th birthday today, here are photos chronicling Norma Jeane’s transformation into Marilyn Monroe, from model to actress.

Hair Product Advertisement (1945)

LOS ANGELES - 1945:  Blue Book Model Norma Jeane Mortenson (later Marilyn Monroe) poses for a hair products advertisement in 1945 in Los Angeles, California. (Photo by Donaldson Collection/Michael Ochs Archives/Getty Images)
LOS ANGELES - 1945: Blue Book Model Norma Jeane Mortenson (later Marilyn Monroe) poses for a hair products advertisement in 1945 in Los Angeles, California. (Photo by Donaldson Collection/Michael Ochs Archives/Getty Images)

Monroe appeared in a hair product advertisement in 1945.

Beachside Portrait (1946)

LOS ANGELES - 1946:  Actress Marilyn Monroe then known as Norma Jeane Mortenson poses for a portrait in 1946 in Los Angeles, California.  (Photo by Richard C. Miller/Donaldson Collection/Getty Images)
Marilyn Monroe in 1946.

Monroe posed for a portrait in a red, yellow, and light blue bikini in 1946 in Los Angeles.

Portrait (1946)

LOS ANGELES - 1946:  Actress Marilyn Monroe then known as Norma Jeane Mortenson poses for a portrait in 1946 in Los Angeles, California.  (Photo by Richard C. Miller/Donaldson Collection/Getty Images)
Marilyn Monroe in 1946.

Marilyn Monroe poses for a portrait wearing a crochet vest in 1946.

Portrait (1947)

1947:  Actress Marilyn Monroe poses for a portrait in 1947. (Photo by Michael Ochs Archives/Getty Images)
Marilyn Monroe in 1947.

Marilyn Monroe poses for a portrait wearing a romper and top in 1947.

Publicity Portrait (1947)

LOS ANGELES - 1947:  Newly signed 20th Century-Fox contract girl Marilyn Monroe poses for photographer Earl Theisen in 1947 in Los Angeles, California.  (Photo by Earl Theisen/Getty Images)
Marilyn Monroe poses for photographer Earl Theisen in 1947 in Los Angeles.

Marilyn Monroe takes part in a publicity campaign in 1947.

The Red Velvet Series of Nudes (1949)

Photographs Of Hollywood Icon Marilyn Monroe Will Be Offered At An Auction March 22, 2001 At Butterfields, A San Francisco Auction House Owned By Ebay Inc., During What Could Be A Million-Dollar Offering; Including Images, Negatives And The Model's Release Signed By Monroe From The Red Velvet Series Of Nudes Shot By Tom Kelley Studios In 1949.
Photographs Of Hollywood Icon Marilyn Monroe Will Be Offered At An Auction March 22, 2001 At Butterfields, A San Francisco Auction House Owned By Ebay Inc., During What Could Be A Million-Dollar Offering; Including Images, Negatives And The Model's Release Signed By Monroe From The Red Velvet Series Of Nudes Shot By Tom Kelley Studios In 1949.

In 1949, 22-year-old Monroe received $50 to pose nude for a Los Angeles photographer against a red velvet backdrop. Monroe had initially refused to pose until financial desperation led her to agree, according the Monroe biography “Marilyn: Her Life in Her Own Words.” “I was desperate,” Monroe explained. “What else could I do?” She insisted on anonymity and used the alias “Mona Monroe.”

Although recognizable in the pictures, she wasn’t yet famous. When a 1952 calendar featured her nude photo, Monroe admitted it was her, boosting her name. Hugh Hefner later purchased the photo for the debut issue of “Playboy” in 1953, leading to a sellout.

Photoplay Magazine’s Dream House Content (1949)

American actor Marilyn Monroe (C) presents Photoplay Magazine's 'Dream House' contest winner Virginia McAllister and her son with the key to a new house, Warrenburg, New York, June 1949. Monroe was in New York to promote the film 'Love Happy,' directed by David Miller and Leo McCarey. (Photo by Hulton Archive/Getty Images)
Marilyn Monroe in 1949.

In June 1949, Monroe wore a white dress featuring crochet detail while congratulating Photoplay Magazine’s “Dream House” contest winner Virginia McAllister and her son with a key to their new house in Warrenburg, New York. She had been in New York City at the time to promote her film, “Love Happy,” directed by David Miller and Leo McCarey.

Filming Break on the Beach (1950)

Marilyn Monroe (1926  - 1962) frolicking on the beach near her Hollywood home during a break from filming.   (Photo by L J Willinger/Getty Images)
Marilyn Monroe in 1950.

Monroe in a moment of playfulness on the beach near her Hollywood home during a quick break from filming in January 1950.

Promotional Portrait (1950)

American actress Marilyn Monroe (1926 - 1962), circa 1950. (Photo by L. J. Willinger/Keystone Features/Hulton Archive/Getty Images)
Marilyn Monroe in 1950.

Marilyn Monroe in a white bikini and matching skirt coverup.

Entering the Blonde Bombshell Era (1952)

Marilyn Monroe blond short hair bob
Marilyn Monroe.

In the early 1950s, Norma Jeane’s transformation into Marilyn Monroe accelerated along with her rising stardom. Here, she has her signature blonde bombshell hair style as she wears a halter sun dress.

A Look at Marilyn Monroe’s Cultural Icon Status More Than 60 Years After Her Death

Marilyn Monroe
Marilyn Monroe
Marilyn Monroe
Marilyn Monroe
Marilyn Monroe, makeup, who owns marilyn monroe estate and value, death 60th anniversary
Marilyn Monroe, makeup, who owns marilyn monroe estate and value, death 60th anniversary

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Some Like It (Red) Hot (1954)

American film actress Marilyn Monroe (Norma Jean Mortenson or Norma Jean Baker, 1926 - 1962), some like it hot
American film actress Marilyn Monroe (Norma Jean Mortenson or Norma Jean Baker, 1926 - 1962), some like it hot

After a string of box office successes in 1953, Monroe become a household name. Here she is wearing an all-red ensemble, complete with her signature red lip and curled blonde bob.

Below, see Marilyn Monroe’s influence as a cultural icon.

Launch Gallery: A Look at Marilyn Monroe's Cultural Icon Status More Than 60 Years After Her Death

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