Money, Money Money: How the Swedish pop icons made a fortune from brand ABBA as Waterloo turns 50...

BANG Showbiz

9 April 2024 at 11:30 am

Gimme, gimme, gimme more money...

On March 6, 1974, the Swedish pop band ABBA won the 19th Eurovision Song Contest with timeless classic 'Waterloo'. Since then, they've built a multi-billion-pound empire from royalties, a successful Broadway and West End musical to two movies, a Mamma Mia! experience at The O2 in London, a museum, and now a hugely successful first-of-its-kind digital avatar show, 'ABBA Voyage'. This is how Agnetha, Bjorn, Benny, and Anni-Frid banked a fortune from brand ABBA...

Getty

On March 6, 1974, the Swedish pop band ABBA won the 19th Eurovision Song Contest with timeless classic 'Waterloo'.
Since then, they've built a multi-billion-pound empire from royalties, a successful Broadway and West End musical to two movies, a Mamma Mia! experience at The O2 in London, a museum, and now a hugely successful first-of-its-kind digital avatar show, 'ABBA Voyage'.
This is how Agnetha, Bjorn, Benny, and Anni-Frid banked a fortune from brand ABBA...

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