This Morning's Ben Shephard has three-word response to co-star Cat Deeley's lads' mag cover

Tensions rose on This Morning when Cat Deeley discussed the distressing experience of her image being used without permission in a lads' mag back in 2000.

During the show, ITV host Ben Shephard and Cat welcomed Danni Levy, the new executive editor of Loaded magazine which is set for a relaunch, along with feminist commentator Ashley James. Before diving into the discussion, Ben queried Cat about her past involvement with the notorious publication.

Ben introduced the topic by asking: "Danni, you are the new executive editor of Loaded magazine, which has been relaunched. Many of our viewers will know... Were you ever in Loaded, Cat?"

Cat revealed: "No. They once used a picture that was taken at an awards ceremony with me, Billie Piper and Natalie Appleton and stuck it on the front without actually my approval."

Ben, seeking clarification, repeated, "Without your permission?" and then turned the conversation towards Danni, saying, "Well, let's take it up with the executive editor," reports the Mirror.

The segment took another controversial turn when Danni seemed to link the inability of men to "ogle" women openly with the rise in male suicide rates. On air, she argued: "Men, I feel, are not allowed to be men any more. They're not allowed to be unapologetic straight men."

She added a concerning statistic to the debate, stating: "Male suicide accounts for the highest death rate among men under 50 in the UK, it's the largest form of death. Is that not worrying, that men feel like they don't have somebody to reach out to, to speak to, a platform to vent and laugh and joke and chat to other men?"

The segment understandably sparked a mixed reaction from viewers, who took to social media to voice their opinions. One viewer posted on X: "Is she really saying the return of Loaded magazine will reverse male suicide? SERIOUSLY? I'm cringing myself inside-out."

Another shared similar sentiments: "I loved Nuts, Loaded and FHM back in the 90s, but think it's now outdated. I might be wrong as I've not seen the new release. As a forum for men I can't see it helping with mental health as there's so much out there, but again I might be wrong. I'm just a man."

Yet another was left outraged: "Did she really just say men are committing suicide because they can't ogle women? I just don't know where to begin with that one."

Meanwhile, a fourth fan expressed disbelief: "She suggested men commit suicide because they cannot ogle women. WTF."