Morrisons issues important points message for customers who use its stores and cafes

Ruby Flanagan & Sophie Buchan

22 April 2024 at 3:16 pm·3-min read

A customer places goods in to a paper bag at a Morrisons supermarket, operated by Wm Morrison Supermarkets Plc, in Saint Ives, U.K., on Monday, July 5, 2021. Apollo Global Management Inc. said Monday it's considering an offer for Morrison, heating up a takeover battle for the U.K. grocer. Photographer: Chris Ratcliffe/Bloomberg via Getty Images — Morrisons customers are in for a treat -Credit:Chris Ratcliffe/Bloomberg via Getty Images

Morrisons has issued an important update for customers who frequent its stores and cafes.

Shoppers can now rack up 100 More Card points for every £1 they spend in store with the supermarket giant giving customers the opportunity to accumulate 100 More Cards points when they eat at one of its 396 cafes or 19 Brew Bars.

According to the Morrisons website, the 100 points offer can be redeemed with its Daily Meal Deal and its Kids Meal Deal. The meal deal includes any sandwich, sub, toastie or panini, a cake or teacake, and any regular hot or cold drink for just £6.

The Kids deal comprises a kid's sandwich, snack and drink for only £3.50. If you opt for one of these meals then you could earn 600 More Card points and 350 points respectively.

Morrisons confirmed to the Mirror that there was no cap on how many points customers could accrue and that the offer was available all day across its store estate. This means customers will be able to earn points if they order main dishes such as fish and chips or bangers and mash. It also extends to the supermarket's breakfast menu.

The Morrisons More scheme enables shoppers to earn points on selected goods both in-store and online, similar to other customer loyalty initiatives. Additional benefits include exclusive deals and personalised price reductions redeemable every week.

An elderly woman wearing a blue surgical face mask to protect against Covid-19 browses the fresh fruit and vegetables aisle in British supermarket chain Morrisons on 9th February, 2022 in Leeds, United Kingdom. With the UK facing a cost of living crisis, data from retail research firm Assosia reveals supermarket shoppers in Britain are paying nearly 8% more for staple food items than they did last year. (photo by Daniel Harvey Gonzalez/In Pictures via Getty Images) — Shoppers can also accrue points when they get of fuel -Credit:Daniel Harvey Gonzalez/In Pictures via Getty Images

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In more good news, choppers can also accrue five points per litre of fuel purchased at Morrisons petrol stations. The more chosen items bought, the higher the points earned with customer who have gathered five thousand points will receive a More Card Fiver valued at £5.

Morrisons supermarkets have recently revamped their midday menu offering a range of delectable hot and cold sandwiches. Freshly added meals include a Meatball Marinara Melt Sub, Chargrilled Vegetable & Basil Pesto Panini as well as a Southern Fried Chipotle Wrap.

Their cold sandwich offerings are priced at £4, while their hot counterparts cost £4.50. These new arrivals are also part of the £6 meal deal offer.

Chris Strong, the Cafe Buying Manager for Morrisons said: "We are pleased to be giving our customers even more reasons to be visiting our cafes. Whether it's with our 100 More Card points with every £1 spent, helping customers towards their Morrisons Fiver or by expanding our sandwich menu and offering great, quality food at an affordable price."

New Morrisons' menu additions

Meatball Marinara Melt Sub - Pork & beef meatballs, with mature cheddar and marinara sauce in a semolina topped soft sub roll
Chargrilled Vegetable & Basil Pesto Panini - Chargrilled red & yellow peppers, red onions with a super green basil pesto on a rustic ciabatta. Suitable for vegans
Oak Smoked Ham & Cheese Toastie - Cheese topped bread filled with oak smoked ham, creamy mozzarella, mature cheddar & bechamel
Three Cheese Toastie - Cheese topped bread, filled with a blend of 3 cheeses (cheddar, red leicester and mozzarella), bechamel sauce and American style mustard
Southern Fried Chipotle Chicken Wrap - Southern fried chicken with a smoky chipotle chutney, red pepper, onion & cheese in a chilli wrap
Tuna Crunch Sub - Tuna, red pepper & onion in a seasoned mayonnaise in a semolina topped soft sub roll
Chicken & Smoked Bacon Sub - Chicken breast in mayonnaise, topped with sweetcure bacon & fresh salad leaves in a semolina topped soft sub roll
Ham & Mature Cheese Sandwich - Oak smoked ham & slices of mature cheddar with soft cheese on malted bread
Double Egg & Cress Sandwich - Free range egg with seasoned egg mayonnaise and watercress on malted bread

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New Morrisons' menu additions

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