Morrisons slashing prices of over 400 household products

Supermarket giant Morrisons is setting up a summer of savings for its millions of customers by slashing the prices of 400 household favourites across its stores - with a plan to lock in the low prices for the entirety of the summer.

Shoppers will see the chain knocking pounds off common fridge and cupboard staples, including everything from cod fillets to jaffa cakes, both in-store and online. The move should help many families struggling with the continued high cost of groceries as a result of the cost of living crisis.

According to the Food Foundation, the nation's shopping baskets have gone up in value by 24 per cent since 2022, which has disproportionately affected families and those already on the breadline. However, with inflation falling to around three per cent and many of the big supermarket retailers competing on price for customers, households could soon start to feel the benefit of prices that are either lower, or at least not on the rise.

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Helping with the cost of living crisis, the cut-price deals in Morrison's discounting spree also cover household cleaning products, including kitchen roll, dishwasher tablets, and even pet food, so every Morrisons shopper should see some of their common trolley-fillers come down in price.

Other products that have been reduced in price include: frozen chips, red kidney beans, cheese curls - but shoppers will be able to see the full range in-store and online.

Recently, Parents Editor Emma Gill went into a Morrisons and was surprised at the competitive prices. She said: "But what impressed me most was the number of offers on many of the other items, especially branded ones, which made it cheaper than the likes of Asda, Tesco and Sainsbury's for numerous items.

Morrisons chief customer and marketing officer Darren Blackhurt said: “We know that the cost of grocery shopping is as important as ever for our customers and we remain committed to lowering prices without any compromise on quality.

“Today’s price cuts include ingredients for popular meals as well as household staples which will help customers spread their budgets as they start to think about the busy summer months ahead.”