Muckle Media acquires Spey

Scotland’s first two PR agencies to certify as B-Corps are coming together, after Muckle Media acquired 100% of Spey Media’s shares, making it a fully-owned subsidiary.

The deal, which grows the collective team at the two agencies to more than 35 people, is a further step in Muckle's growth plans, following the acquisition of Taste Communications in 2022 and Platform PR in 2015.

The two firms will continue to operate separately, with client teams across consumer, corporate, spirits, hospitality and tourism continuing to serve existing clients and win new business.

Jennifer Robertson, owner and founding partner of Spey, said: “After almost a decade growing Spey, I think it is a good time for a new chapter in my career and life.

“I have been thinking for some time about what I want to do with the next stage of my career, while juggling the joy and challenges of being a mother to young children and continuing to contribute to the organisations and industries that I am passionate about.

“In Nathalie, who hails from the Highlands and whose company is also a member of the B-Corp community, there is clear shared values and purpose, running a successful agency with a presence across rural and urban Scotland.“

Robertson will exit the business following a brief handover period. There will be a combined director team and management team.

Nathalie Agnew, managing director and founder of Muckle Media, said: “Jennifer has done a fantastic job at growing a values-led, strategic communications agency, very closely aligned to the values at Muckle Media.

“From Muckle Media’s first office in the Highlands of Scotland, to our now Edinburgh based HQ, we have been on similar journeys, and both focused on delivering the best strategic and creative work for brands that we love, with consideration for more than just shareholder profit.

“I’m excited to continue to build upon Spey’s success, working closely with the skilled team to deliver long term results that deliver business impact - we look forward to investing further in the team and brand and building upon successes to date.”

Spey doubled its client base in 2023, with new clients including the Glenfiddich, Graham’s Family Dairy, Briggs of Burton, Berry Bros and Rudd Spirits and AES Solar.

Muckle was advised by Mark Probert at Cactus and Hybrid Legal, while Spey was advised by AAB and Ennova Law.

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