Newcastle announce new season ticket prices as club respond to 'profit over people' plea

Newcastle United have insisted that the club's season ticket prices 'benchmark favourably' after announcing an increase that has left the NUST 'disappointed'.

Newcastle have frozen prices for all junior categories for 2024/25 while thousands of fans at St James' Park will continue to pay amounts set in 2011 as part of a long-term price freeze deal. However, prices for all remaining season ticket categories will rise by 5%, which works out as a blended average of 3.3% across the stadium.

Standard seating prices for adults now read as follows: £345 in Row X & Y i.e. blocks A-H in the Milburn Stand family area; £460 in the family area; £662 in seating category 3; £727 in seating category 2; and £895 in seating category 1.

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The Newcastle United Supporters' Trust, who were 'disappointed to read about the increase', wrote a letter to CEO Darren Eales earlier this week expressing their concerns. The trust urged Eales to 'resist the temptation to prioritise profit over people' and the Newcastle chief executive has penned a response.

"You, as supporters, are the lifeblood of the club," an excerpt read. "I have spoken often about how important your support is for our teams, and we must not – and will not – take that for granted. That is why we are committed to keeping football affordable and to ensuring we take everyone on the exciting journey ahead.

"To continue building towards our ambitious targets, we must make challenging decisions along the way, and we have carefully considered our ticketing structure for next season. Our objective has been to continue providing a range of ticketing options that offer excellent value and flexible ways to pay, while remaining competitive on and off the pitch both now and in the future...although our matchday and operational costs have increased considerably in recent years, we have continued to do our utmost to limit the impact on supporters by setting sensible prices and driving revenue in other areas.

"All the while, we have made tangible progress in developing our facilities and enhancing the matchday experience, as well as investing significantly to attract and retain top talent. Rather than prioritising profit over people, as you succinctly put it, we are trying to balance the needs of people and performance. We are cognisant of the needs of the supporters we serve and the challenges many people in our communities are facing, and so our ticket prices continue to benchmark favourably compared to the vast majority of our competitors in the Premier League."

The NUST have since issued a fresh statement and said they were 'as disappointed with this decision as we are with the lack of supporter engagement on this matter' after not being consulted on the price increase. The trust have called on both the Premier League and the incoming independent regulator to 'put regulations in place to prevent the exploitation of loyalty'.

"Whilst on the face of it, 5% may not be as steep as the rises facing some of our counterparts in the Premier League, these increases all add up," an excerpt read. "In a region of the country with less disposable income than others, the increased financial burden is felt keenly.

"As an industry, football generates mind-boggling figures when it comes to finances. Across the Premier League, there are vast revenue streams, clubs have sponsors for almost everything and a record TV deal worth £6.7bn will be in place for four seasons from 2025-26.

"In spite of this, we are seeing supporters from all clubs asked to put their hands in their pockets for differences which mean next to nothing on the balance sheets.

"We have seen it throughout the league in the form of increased prices, removal of concessions and standard seating being replaced by corporate offerings. The current Premier League profit and sustainability rules (PSR) in place encourage clubs to exploit the loyalty of their own supporters to maximise revenue."

As the cost of living crisis bites, supporters up and down the country have railed against the rising price of football in recent months. Fulham fans made their point before a game against Manchester United after the club charged £160 for seats in the Riverside Stand while adult season ticket prices have also increased by 18% in a year at Craven Cottage.

The Tottenham Supporters' Trust were left 'dismayed' following a 6% rise and thousands of supporters turned their backs during a home game against Luton in protest to the Londoners no longer offering new senior concession tickets for fans aged 65 and over from 2025/26. At the Etihad, meanwhile, season ticket prices have risen by an average of 5% and Manchester City fans displayed a banner before the title clash against Arsenal that read: 'Record profits but record prices. Stop exploiting our loyalty.'