Newcastle United chiefs set to woo fans with return of Adidas retro classics

Newcastle United CCO Peter Silverstone has revealed that the Magpies are working with Adidas to "bring back" some of the club's 1990s kit range.

Silverstone was on Strawberry Place to meet the local media on Wednesday afternoon as a block of Portakabins were being laid down in the shadow of the Gallowgate End to facilitate a site to launch the new Adidas range and print names and numbers for supporters this summer. The former Arsenal commercial supremo spoke warmly of famous United classics such as the grandad collar home shirt and the maroon away kit made famous by stars like David Ginola and Les Ferdinand.

The CCO brought Adidas back to Arsenal before joining Newcastle with Gunners fans delighted to see the return of some classic training wear and the "bruised banana" kit once donned by stars like Ian Wright and David Rocastle. Now, Newcastle fans could be getting the chance to purchase some reissued classic gear.

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Silverstone told Chronicle Live: "Growing up everybody is probably aware of the game-changing products and kits that Adidas designed for Newcastle United in the 1990s. Some of those designs will inform current kits. I guess all I can say is the 'bring back' of kits, which we did at my time at Arsenal for the first time with the bruised banana kit.

"That was incredibly successful from both a fan perspective but also a culture perspective. Some of these iconic kits are culturally relevant to all football fans. They are unique fashion items that happen to have been worn by David Ginola and Alan Shearer, the Entertainers, as well as Ant and Dec!

"They are iconic pieces and we are working with Adidas to try to bring them back."

Silverstone hinted at a retro fashion range to accompany the Toon jerseys meaning fans could be spoilt for choice this summer. With fans still wearing the original Adidas shirts now, and many of the items on sale on eBay for big money, Silverstone did not need to be reminded of the popularity of the kits.

Silverstone added: "They are so bespoke, there's no way you'd wear them on a pitch now. The grandad collar was thick and heavy on a pitch. You'd never get the players wearing them now because it wouldn't work for performance. So you have to find other ways to bring back those kits.

"It is now clearly a great opportunity for us and Adidas and again building global relevance and bringing back those products would be really exciting."

The temporary club store will initially sell a new range of Newcastle United-branded merchandise from 29th May before the launch of Adidas products – starting with the 2024/25 home kit from 7th June.