Newcastle United kit launch brings stardom for social club, barbers, pub and corner shop

Simon Duke

7 June 2024 at 0:35 pm·2-min read

So after al the hype, Newcastle United's first kit with Adidas in years is now available and, as fans clamour to get their hands on the strip, a host of local businesses are enjoying some deserved fame with starring roles in the trailer - from corner shops to social clubs and barbers to pubs.

News that United had struck a deal with German sports giants Adidas was first leaked when Prime Video made the final episode of the club's docu series We Are United available ahead of time, before the club had made the official announcement on the partnership. The reveal of NUFC teaming up with Adidas again for the first time in 14 years, the last collaboration being the Championship winning season of 2009/10, was music to the ears of fans, meaning anticipation and demand has been sky high for the new tops.

The new Adidas shirts went on sale at the pop Newcastle United club shop opposite St James' Park, early on Friday morning, with a queue around the block long before doors opened and one fan queuing up since midnight to be the first to get one.

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All the excitement surrounding the new strip was only added to by a cinema-esque teaser that surfaced a night earlier, featuring Newcastle players old and new, in various locations around Tyneside.

Standing just a stone's throw away from St James' and right next to where the shirts were being sold, The Strawberry was involved, as manager Eddie Howe and assistant Jason Tindall filmed scenes there, while further down in Newcastle city centre, cameras headed to Grainger Barbers in the iconic Grainger Market, a popular place for a haircut with many Magpies fans, with owner Dave being there for years.

Other locations spotted in the kit trailer include Sharma's Wines in North Shields, where striker Alexander Isak walks past with a dog and, sticking with Shields, players like Anthony Gordon, Jacob Murphy and Dan Burn are seeing playing snooker at King Street Social Club.

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