Nottingham Forest stance on potential season ticket rethink revealed amid fierce backlash

Nottingham Forest fans face a price hike for 2024/25 season cards
Nottingham Forest fans face a price hike for 2024/25 season cards -Credit:PA

Nottingham Forest are unlikely to reconsider their season card prices for 2024/25, despite a fierce backlash to Tuesday’s announcement.

The Reds’ decision to increase the cost of season cards for next term by an average of 24 percent was met with an angry response. Fans have also made clear their feelings about the messaging from the club around the announcement, which has been described as “tone-deaf”.

However, it is understood that as things stand there is little chance of Forest revising the prices. Supporters, though, will continue to make their voices heard in the hope the situation does change.

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Forza Garibaldi have said they will “take a stand” by “withdrawing plans for flags/banners/displays” at the next home game, against Manchester City. They released a hard-hitting statement in response to the price hikes, as did the Supporters’ Trust.

The most expensive season ticket for 2024/25 costs £850, up from £660 for the most expensive adult season card this term. The reconfiguration of age bands also has a significant impact for a large number of fans.

Forest say theirs remain among the “most affordable” season cards in the Premier League. However, there is no adjustment for if Nuno Espirito Santo’s side suffer relegation and end up in the Championship next term.

Moreover, the deadline for renewals is May 10. The Reds will have two games left to play at that point and their fate could still be up in the air, leaving fans potentially having to decide whether to renew without knowing which division the club will be in.

Late-night social media posts from the club on the back of the announcement only served to stoke the strength of feeling among supporters. Forest were criticised for “not reading the room” with their posts about record numbers of renewals and an 11,000-strong season card waiting list.

Some fans have suggested boycotting Mull of Kintyre when Manchester City visit the City Ground later this month. Others have put forward the idea of not spending money at the stadium as a way to protest.

An email from the Fan Advisory Board (FAB) has been sent to Reds chairman Tom Cartledge amid a particular concern about the lack of consultation over the price increases. Punjabi Forest, who have a representative on the FAB, posted on X: “As FAB representatives, a collective email has been sent to Chairman Tom Cartledge questioning why we weren't allowed the opportunity to send feedback on the renewal season ticket prices as agreed in the last FAB meeting.”

In their statement, Forza called for the club to instigate “an emergency meeting” of the FAB to discuss the season card pricing and how supporter engagement has not been “adequately considered”. The Supporters’ Trust statement said: “We bitterly regret both the scale of these increases and the fact that the fan groups making up the new Fan Advisory Board (FAB) have not been properly consulted in advance.”

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