'Off to find a new shop' - Asda shoppers 'shocked' about Rewards scheme changes

Asda has announced a change to its Rewards scheme which has left shoppers claiming they will be “shopping elsewhere”.

The supermarket revealed as of yesterday (April 25), customers who shop in-store with their Blue Light Card will receive less money off some items.

The Blue Light Card was first introduced in the UK back in 2008 and offers more than 15,000 discounts on many brands for members of the emergency services, NHS, social care sector, and armed forces (people can save money on anything from a coffee to a new car).

Asda confirms changes to Rewards scheme benefits

But Asda has confirmed those who have a Blue Light Card will now receive 5% instead of 10% off fresh food, including meat, fish fruit and veg, fresh fruit juice, smoothies, dairy and bakery, reports The Sun.

This was put into place from 8am on Wednesday (April 24).

However, Blue Light cardholders will see 5% in their Asda Rewards Cashpot.

Plus, Blue Light Card holders will still have access to “exclusive” Asda Rewards offers.

This starts with a competition where shoppers with a Blue Light Card can win up to £100 in their Cashpots every day they shop and spend £5 until May 27, 2024, according to The Sun.

An Asda spokesperson told the publisher: “Asda has worked with Blue Light Card since 2022 and we have saved Blue Light workers millions on their shopping in that time."

"We’re now introducing new and exclusive ways for cardholders to boost their Asda Rewards Cashpots, as well as offering 5% back in Cashpots on fresh food purchases.”

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Asda shoppers are 'off to find a new shop' following Rewards scheme change

Reacting to the new changes for Asda Blue Light Card shoppers, one person wrote on X, formerly Twitter: “As already stated. I'll now be shopping elsewhere. Can make bigger savings this way as Asda are now increasingly expensive for day to day items.”

Another added: “Shocking to be honest, changed from 10% off, to 10% cashback in rewards (on selected items) now down to 5% on even less. With over 1b in profits, shame on you @asda. Lost my custom.”

This account posted: “Good while it lasted. Off to find a new shop. Any suggestions?”

“I had fully switched to Asda when the blue light deal originally started, it’s been tapered down to practically nothing, so I’ve gone back to aldi, it’s a shame because the 10% off was a big help,” shared this user.