Official Tartan Army Pie for Euro 2024 launched by Ayrshire baker Brownings

An Ayrshire family baker is kicking off Euro 2024 with the launch of Scotland’s first official Tartan Army Pie.

Brownings the Bakers is releasing its latest savoury showstopper ahead of the opening match of the tournament between Scotland and hosts Germany.

Made with a traditional Scottish beef mince and tattie filling and a puff pastry top, Tartan Army Pies will hit the shelves across Scotland including Brownings’ six Ayrshire outlets from Tuesday, June 11.

Brownings already has a strong link with Scottish football thanks to its award-winning Kilmarnock Pie and they have now scored registered trademark status for the Tartan Army Pie.

John Gall, managing director of Brownings the Bakers, said: “We’re really proud to be kicking off this year’s Euros with the launch of Scotland’s first official Tartan Army Pie.

“We wanted to create a show-stopping pie that not only reflects the quality and heritage of our family craft bakers, but something that the nation could take to its heart as we support our national football team this summer.

“Our Tartan Army Pie has a traditional Scottish beef mince and tattie filling and delicious puff pastry top which we hope will appeal to football fans and pie lovers across Scotland.”

From Tuesday, the Tartan Army Pie will be available from all Aldi stores throughout the country as well as over 100 SPAR stores and selected Morrisons. They will also be available online at with UK-wide delivery available in time for next week’s big game.

Brownings currently hold the title of the Best Steak Pie in Scotland for its Kilmarnock Pie from the World Scotch Pie Championships. The family firm has twice been named World Scotch Pie Champions for their Scotch Pie, as well as British and Scottish Baker of the Year.

Scotland will open Euro 2024 against Germany in Munich on Friday, June 14 before facing Switzerland in Cologne on June 19. They will round off the group stage against Hungary in Stuttgart on June 23 as Steve Clarke’s men look to become the first Scottish side to advance to the knockout stage.

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