The one-day MBA: The essentials of business success taught by world-leading academics

·5-min read

Have you ever dreamed of studying for an MBA? Is now the time to seize a world-shaping moment of change as your opportunity to grow with new skills and knowledge? Following the sell-out success of our annual in-person One-day MBA, we are bringing our innovative unaccredited programme to a global online audience, to invite you into the same virtual lecture theatre as leading academics as they explore the latest insights into business strategy, behavioural economics, big data and leadership.

No matter where you are in the world, or the impact of the pandemic on your career or business, you will receive unprecedented access to some of the ideas, frameworks and content normally locked away in the ivory towers of universities at a fraction of the cost. So forget clichés about learning to live with ‘a new normal’ in business; our thought-provoking roster of academic luminaries will challenge you to strive for more than normality - and envision a better, more resilient future for yourself.

The day will consist of highly informative, thought-provoking talks, along with a choice of interactive workshops, where you can sharpen your negotiation skills or polish your personal brand, helping you to get ready to take that next crucial step on your career ladder.

If you’ve ever considered applying for an MBA, or want to reinvigorate and advance your professional acumen, this is a great introduction to what you might expect and an essential investment in learning the new rules of how to thrive in business.

You will be sent a link to the webinar 2hrs before the start time of 10am (BST).

A wonderful day which I’d highly recommend.”

“I thought this course was fascinating, the topics were so interesting and hugely important and relevant for me, and for others I spoke to.”

Course content

Introductions to some of the core elements of a master’s degree in business administration and management:

Leadership and management: Dr Tomas Chamorro-Premuzic will explore the paradox of the “authenticity trap” in leadership

Business strategy transformation: Professor George Yip will offer his latest research on how to make radical changes to a company’s business model.

Negotiate for success: Dr Sunny Lee will lead an interactive workshop where you will sharpen your negotiation skills by assessing live role play scenarios and enlighten you of the strategies required to be successful

Personal branding: Kim Katz will run an insightful workshop where you will be invited to reflect on how you describe yourself, and are viewed by others, giving you a clearer idea of your brand as a business leader

Other speakers and topics to be announced very soon.

Please note that this is not an accredited course and is meant to serve as an introduction to the topics and ideas explored in much more detail in a full, accredited MBA programme.

Host profile

Nathalie Nahai is an international speaker and the author of the bestselling book, Webs of Influence: The Psychology of Online Persuasion. Her work explores the intersection between persuasive technology, ethics and the psychology of behaviour, and her clients include Google, PwC, Unilever and Harvard Business Review. She speaks on the psychological dynamics behind consumer behaviour, teaching people how to ethically apply behavioural science principles to enhance their website, content marketing, product design and customer experience. A member of the BIMA Human Insights Council, she also hosts The Hive Podcast, Seeking the Self and several Guardian podcasts.

Tutor profiles

George S. Yip Emeritus Professor of Marketing and Strategy at Imperial College Business School in London. Distinguished Visiting Professor at Northeastern University in Boston. Thinkers50 Hall of Fame. Fellow of the Academy of International Business. Editorial Advisory Boards of California Management Review and MIT Sloan Management Review. Previous business positions include VP and Director of Research & Innovation at Capgemini Consulting, senior manager at Price Waterhouse (USA), manager at Unilever, and various boards.

Tomas Chamorro-Premuzic is the Chief Talent Scientist at ManpowerGroup, a professor of business psychology at University College London and at Columbia University, and an associate at Harvard’s Entrepreneurial Finance Lab. He is the author of Why Do So Many Incompetent Men Become Leaders? (and How to Fix It), upon which his TEDx talk was based. Find him on Twitter: @drtcp or at

Sunny Lee is an associate professor of organizational behavior and the head of diversity at the UCL School of Management. She has a PhD from London Business School and a Master of Public Policy from the University of Chicago. Before entering academia, she worked as a management consultant at Accenture and Hewlett Packard. Her research on gender, stereotypes, and organizational decision-making has been featured by BBC Radio, ITV, The Financial Times, The New York Times, The Guardian, and many other prestigious media outlets. For the past seven years, Sunny has taught courses on negotiations, social influence, and culture to different audiences, including MBAs at UCL, Peking University, London Business School, and senior police officers in Metropolitan Police. She also delivers executive coaching to leaders in various organizations across the world

Kim Katz has spent almost two decades in the Careers Education and coaching field. She works as a Consultant Career and Leadership Coach for London Business School with MBA and EMBA students. Additionally, she works at The London School of Economics and the University of Reading Career Services as well as with clients at all stages of their career journey at CareersInsight. Her expertise lies in Career coaching, Leadership coaching and skills training. For LSE, she also coaches on the Global MiM programme and the Trium EMBA programme working with executives in career transition. Kim has delivered workshops and webinars on a variety of career topics for LBS, the University of London International Programmes, LSE summer school and LSE Custom programmes.

You will be sent a link to the webinar 2hrs before the start time of 10am (BST).


Date: Sunday 24 October 2021
10am – 4pm (BST)
Price: £159 (plus booking fee) or Bring a team - 5 ticket offer for £599 (plus booking fee)
Capacity: 300

10am BST | 11am CEST | 3am PDT | 6am EDT

This masterclass is available globally. If you are joining us from outside the United Kingdom, please use this time zone converter to check your local live streaming time.

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Once a purchase is complete we will not be able to refund you where you do not attend or if you cancel your event booking. Please see our terms and conditions for more information on our refund policy.

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