Oti Mabuse, Laura Whitmore and Katie Piper are set to bring star power to weekend mornings at ITV as the hosts of shows to start the day.
The broadcaster already has a strong, big-name offering for daytime viewers on weekdays, with the schedule including Good Morning Britain, Lorraine, This Morning and Loose Women.
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Now, spring and summer weekends will get a boost with the three well-known presenters fronting the early line-up.
Two new entertainment and lifestyle shows will launch with Mabuse hosting Saturday mornings and Whitmore on Sunday mornings.
Meanwhile, Piper returns with a second series of her own Sunday morning show, Katie Piper’s Breakfast Show, following a successful run in 2022.
All three stars are already well known to ITV viewers - former Strictly Come Dancing pro Mabuse judges Dancing On Ice, Whitmore was the host of Love Island until Maya Jama took over this year and is set to launch Laura Whitmore Investigates, and Piper is a regular on Loose Women.
Head of entertainment commissioning for ITV and ITVX Katie Rawcliffe said: "In Katie, Oti and Laura we have three dynamic, engaging broadcasters who bring energy and flair to our weekend schedules. Each of their shows will give viewers that perfect weekend wake up call."
Executive producer of Cactus TV CEO Amanda Ross said: "We are looking forward to a summer of fun with these three wonderful women driving weekend mornings. Their very different personalities give each series a unique flavour, a treat for the viewers and the team!"
ITV's current weekday daytime line-up includes Susanna Reid, Kate Garraway and Ben Shephard on Good Morning Britain and Lorraine Kelly hosting Lorraine straight afterwards.
Holly Willoughby and Phillip Schofield present This Morning, with Alison Hammond and Dermot O'Leary taking over the Friday shows.
Oti and her sister Motsi Mabuse have both been announced for an episode of the new series of ITV genealogy show DNA Journey, along with a list of other celebrities including Hugh Bonneville and Adrian Dunbar.