Black Sabbath frontman Ozzy Osbourne is the face of a graphic new campaign calling for an end to cat de-clawing in his first-ever public service announcement for the People for the Ethical Treatment of animals (PETA).
The gory image as promoted by the animal rights organisation sees a photo of Osbourne in black and white except for red blood running down his fingers, the tips of which have been amputated, in the manipulated image.
The slogan accompanying the image read: "Never declaw a cat. It's an amputation, not manicure."
In a statement for PETA, the rocker said: “Amputating a cat’s toes is twisted and wrong. If your couch is more important to you than your cat’s health and happiness, you don’t deserve to have an animal! Get cats a scratching post—don’t mutilate them for life."
Osbourne previously admitted to killing cats during the height of his drug and alcohol problems, disclosing that he once shot 17 cats only for his first wife Thelma to come home to find him “under the piano in a white suit, a shotgun in one hand and a knife in the other”.
It isn't the first time a member of the Osbourne family has worked with PETA as Sharon Osbourne has previously fronted a campaign on the cruelty of the fur industry.
Meanwhile, Kelly Osbourne posed in an ad series in a "Save the Seals" campaign.
Osbourne’s participation in the campaign comes just a week after he revealed to the public that he had been diagnosed with Parkinson’s disease.
He and wife Sharon appeared on Good Morning America in a tearful interview where they detailed how they had kept the diagnosis quiet for almost a year.
She explained how they were looking to a specialist in Switzerland for answers after feeling as though they had exhausted all their options when it came to US doctors.