Jan. 29 (UPI) -- The world of online betting is getting more competitive now that the parent company for FanDuel on Monday was listed on the New York Stock Exchange in its second and primary listing after the London Stock Exchange.
Flutter -- FanDuel's parent company -- was listed on the NYSE in what is its first U.S. listing under the FLUT designation after Flutter previously was placed for trading on London's exchange.
FanDuel is Flutter's largest and most important U.S. market for revenue growth and, along with DraftKings, is among the top performing online gaming platforms.
Former National Football League tight end Rob Gronkowski was on hand during Monday's show at the NYSE for FanDuel.
In mid-January, Flutter's CEO said the U.S. listing will enable the company to "access deeper capital markets," as well as make Flutter more accessible to further American investment in an industry now estimated to be worth more than $37 billion in the United States.
In Europe, where Flutter was first listed, the company said in an effort to minimizes its regulatory complexities with the new U.S. listing that it will delist shares but will stay an incorporated company in Ireland for tax reasons.
Joining the likes of DraftKing and FanDuel are Caesars Sportsbook and the newly-relauched ESPN Bet. FanDuel's CEO said in October that the company was ready for next steps and that their growth strategy "is going to matter."
"And we know that having the most distinctive product is going to matter," Amy Howe, FanDuel CEO, said in Las Vegas at the Global Gaming Expo.