Paris Hilton Is ‘Sliving’ in Crystallized Pink Minidress and Catchphrase Clutch at Tan-Luxe Spray Tan Collaboration Launch Party

Hannah Malach
·2-min read

Paris Hilton made a dazzling entrance at a launch party celebrating her new collaboration with Tan-Luxe. The heiress, DJ and entrepreneur has revealed The Future ($49), a self tanner for body. Out now, The Future is available to shop at Ulta Beauty stores and online.

Paris Hilton attends the Paris Hilton x Tan-Luxe launch event on April 24 in Los Angeles, Bronx and Banco
Paris Hilton attends the Paris Hilton x Tan-Luxe launch event on April 24 in Los Angeles.

For the occasion, Hilton wore a cutout Bronx and Banco dress from the Australian label’s fall 2024 collection, which debuted at New York Fashion Week in February. She accessorized with a pair of neon pumps and shield sunglasses, completing her look with a clutch baring her trademark catchphrase, “Sliving” — a portmanteau of “slay” and “living.” Guests were encouraged to arrive in pink attire.

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Paris Hilton on the Runways Through the Years, Photos

385485 07: Paris Hilton walks down the runway at the Anne Bowen Fall 2001 fashion show February 12, 2001 at Bryant Park in New York City. (Photo by George De Sota/Newsmakers)
385485 07: Paris Hilton walks down the runway at the Anne Bowen Fall 2001 fashion show February 12, 2001 at Bryant Park in New York City. (Photo by George De Sota/Newsmakers)
385740 03: Paris Hilton (L), designer Lloyd Klein, and Nicky Hilton walk down the runway February 16, 2001 at the Lloyd Klein Fall Fashion Show at Bryant Park in New York City. (Photo by George De Sota/Newsmakers)
385740 03: Paris Hilton (L), designer Lloyd Klein, and Nicky Hilton walk down the runway February 16, 2001 at the Lloyd Klein Fall Fashion Show at Bryant Park in New York City. (Photo by George De Sota/Newsmakers)
385485 06: Paris Hilton walks down the runway at the Anne Bowen Fall 2001 fashion show February 12, 2001 at Bryant Park in New York City. (Photo by George De Sota/Newsmakers)
385485 06: Paris Hilton walks down the runway at the Anne Bowen Fall 2001 fashion show February 12, 2001 at Bryant Park in New York City. (Photo by George De Sota/Newsmakers)

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The Future is made with Tan-Luxe’s new Triple Tan+ technology. The glycerin and erythrulose blend boasts 10 days of use from a single application, according to the brand. Its scent, named Pink Sands, was developed by Hilton — it features notes of of cassis, violet and white leather.

Paris Hilton attends the Paris Hilton x Tan-Luxe launch event on April 24 in Los Angeles, Bronx and Banco
Paris Hilton attends the Paris Hilton x Tan-Luxe launch event on April 24 in Los Angeles.

Hilton was one of the first celebrities to put spray tanning on the map. “So many trends I started were done in an organic, real way. They were just things I loved,” she told WWD. “My mom always taught me to stay out of the sun, and that’s why I discovered spray tans. Now, we have a product that has such a beautiful color, really works and is like putting on skin care that makes you tan.”

Hilton was a fan of Tan-Luxe products before she was approached to collaborate with the brand.

“I’m an expert on getting tanned, but Tan-Luxe are the experts in tanning products,” she said. “We put our creative minds together to come up with what we think is the future of tanning.”

Paris Hilton attends the Paris Hilton x Tan-Luxe launch event on April 24 in Los Angeles, Bronx and Banco
Paris Hilton attends the Paris Hilton x Tan-Luxe launch event on April 24 in Los Angeles.
Paris Hilton, runways, Mugler, fashion week
Paris Hilton, runways, Mugler, fashion week

Launch Gallery: Paris Hilton on the Runways Through the Years, Photos

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