Piers Morgan brands guest a "d**k" live on Good Morning Britain

He’s known for his outspoken views and often airs them while presenting Good Morning Britain.

And Piers Morgan couldn’t help himself on GMB earlier today when he branded dating guru Richard La Ruina a “d**k”.

Piers said bluntly: “You’re a d**k, aren’t you?”

The shock slam certainly came as a surprise to co-host Susanna Reid who let out a huge gasp, and despite looking uncomfortable, Richard gave off a slight smirk.

Piers Morgan branded a dating guru a “d**k” on Good Morning Britain. Copyright [ITV]

Piers then started to hastily backtrack, claiming he was only using the offensive term because it is another word for the 37-year-old entrepreneur’s name.

He added: “I mean you are, your name is Richard. Sorry, I didn’t mean anything by that. I meant your name is Richard so you are literally a Dick.”

Richard La Ruina hit back at Piers, branding him “Piers Moron”. Copyright [ITV]

While Piers was still talking, Richard hit back: “Well, you could say Piers Moron then if you want to get into that one.”

Piers became riled by Richard’s comments about English women, who the so-called dating guru had claimed weren’t as attractive as Eastern Europe ladies.

Piers’ GMB co-host Susanna Reid (centre) was particularly shocked. Copyright [ITV]

Richard admitted he advises his clients to head east to look for love instead of settling for someone born in England after meeting his wife in Russia.

Some viewers were full of praise for Piers’ comment.

One tweeted: “Actually fell a little bit (more) in love with @piersmorgan when he called that “dating guru” a d**k! So funny and oh so true! (sic)”

Another wrote: “Quote of the day @piersmorgan , “you are a Dick aren’t you? Your name is Richard, you’re a d**k.” (sic)”

One posted: “@piersmorgan you are a breath of fresh air in the morning, dick did not know what hit him! (sic)”

In June, Piers branded former EDL leader Tommy Robinson a “bigoted lunatic” in a 20-minute rant on GMB.

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