Broadcasting regulator Ofcom has decided not to take action over Morgan mimicking a Chinese voiceover while discussing the Queen’s grandson Peter Phillips’ appearance in an advert for Jersey Fresh Milk, on 21 January.
Ofcom launched a preliminary investigation after receiving over 1,600 complaints from viewers who considered the behaviour was offensive and racist.
The regulator – which has the power to punish those who breach regulations – has decided not to pursue the complaints.
But it warned ITV: “There are compliance risks in relying on a ‘combative dynamic’ between presenters as a way to provide challenge and context for the broadcast of content which may cause offence.”
ITV had argued that Good Morning Britain has a “robust approach to discussing topical stories” based on its “combative dynamic” between hosts Morgan and Susanna Reid.
The broadcaster admitted Morgan’s imitation of a Chinese accent was “clumsy” and that his use of the words “ching chang” had potential to cause offence.
But Ofcom conceded that Reid made several immediate attempts to challenge Morgan’s imitation of the Chinese language, including telling him: “Taking the mickey out of foreign languages is rather 1970… you can’t... Piers do you not realise the kind of woke times we’re living in?”
I was mocking a member of the British royal family appearing in an advert for Chinese state milk, not Chinese people. https://t.co/IO5TEXUYmf
— Piers Morgan (@piersmorgan) January 21, 2020
The 55-year-old TV presenter denied on Twitter that his actions were racist and ITV said in a statement it “regretted” any offence he may have caused.
In a statement, released on 3 March, more than a month after the broadcast, ITV said: “These comments were intended to mock a member of the Royal Family and were not intended to mock or denigrate Chinese people, their language or accent.
“ITV regrets any offence Piers' comments may unintentionally have caused.”