The popular baby names that are rapidly going 'out of fashion'

Children out for the celebrations of Prince Charles and Princess Diana's wedding in Masefield Crescent, Droylsden, July 29 1981
Children out for the celebrations of Prince Charles and Princess Diana's wedding in Masefield Crescent, Droylsden, July 29 1981 -Credit:Mirrorpix

Whether you're a fan of classical names that never seem to go out of fashion or you're after something a bit more unique, choosing a new baby's name is rarely easy. Things to consider include does the name suit? Will other kids make fun of them?

Another concern is if the name you choose will stand the test of time. If you're about to be a new parent, then a recent study found which baby names have seen the biggest increase and decrease in popularity since 2011.

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Using data from the Office for National Statistics (ONS), the life insurance company Compare the Market has revealed which baby names are becoming more popular, including traditional and gender-neutral names. The insurance providers have also discovered which names have fallen out of favour over the last decade and are going 'out of fashion'.

Anna McEntee from the life insurance team at Compare the Market said: "Deciding on a name for your baby is such an exciting and personal experience, with seemingly no end to the possibilities. It's so interesting to see how baby name trends change over time, and the influence that popular culture seems to have on name choices too, what with the likes of Harper and Saint gaining in popularity over the last few years.

"Whether you opt for a traditional name, or something more unique, hopefully our research will help new parents choose the perfect name for their new bundle of joy."

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Baby names 'falling out of fashion'

As well as unveiling the baby names growing in popularity since 2011, the study has also shed light on some once popular names that have fallen out of favour. The name Brandon has seen the biggest drop in popularity for boys, with an 87% decrease. Ashton comes in second, having decreased by 83%, while Mackenzie is in third, with a decline of 81%.

In terms of the girls' names that are losing popularity, Amy - which means 'beloved' - has seen the biggest drop, with a decrease of 86%. This is followed by Brooke (83%) and Fiona (76%).

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Baby names becoming more popular

According to the study, the number one trending baby boy name is Saint, having increased by 1,867% over the last 10 years. Kim Kardashian catapulted the name into the limelight back in 2015, when she gave the name to her baby boy, and since then, there has been a 1080% increase in the number of babies called Saint.

In second place for boys is Bowie, which has seen an increase in popularity of 1,850%. The name is a connotation of 'yellow-haired' and is perhaps better known as a surname, thanks to the late David Bowie.

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Taking the top spot for girls is Harper, seeing a huge 3,424% rise in popularity since 2011. This may be, in some part, thanks to David and Victoria Beckham, who named their daughter Harper Seven back in 2011.

Perhaps a surprise addition to the list of names becoming more popular is Aubrey. The name is reflective of 'elf' or 'magical being', and has come in second place, with an increase of 2,000%.

Gender neutral names gaining in popularity

In addition to the top trending boys and girls names, the study has also revealed which 'gender neutral' baby names are increasing in popularity. Using a list of the 150 most popular gender neutral names, the data has revealed that Ezra is the trendiest gender neutral name - by far. It has seen the largest increase of 1,356% over the 10-year time period.

Wren, symbolising good luck, prosperity and strong spirit, follows in second place. The gender neutral name has seen a 943% increase in popularity since 2011.

The full top ten lists of names decreasing and increasing in popularity can be found below.

Top 10 boys names decreasing in popularity from 2011 to 2021

  1. Brandon -87%

  2. Ashton -83%

  3. Makenzie -81%

  4. Connor -80%

  5. Justin -73%

  6. Matthew -73%

  7. Luke -73%

  8. Ashley -72%

  9. Bradley -72%

  10. Bailey -70%

Top 10 girls names decreasing in popularity from 2011 to 2021

  1. Amy -86%

  2. Brooke -83%

  3. Fiona -76%

  4. Kimberley -75%

  5. Samantha -73%

  6. Lucy -73%

  7. Honour -72%

  8. Kate -72%

  9. Holly -71%

  10. Rebecca -69%

Top 10 boys names increasing in popularity from 2011 to 2021

  1. Saint 1,867%

  2. Bowie 1850%

  3. Ezra 1326%

  4. Bodhi 1247%

  5. Hunter 1236%

  6. Hendrix 1007%

  7. Grayson 803%

  8. Otis 637%

  9. Killian 633%

  10. Archer 600%

Top 10 girls names increasing in popularity from 2011 to 2021

  1. Harper 3424%

  2. Aubrey 2000%

  3. Ariah 1260%

  4. Blake 1175%

  5. Sloane 1000%

  6. Etta 996%

  7. Luna 917%

  8. Ada 774%

  9. Monroe 740%

  10. Winnie 681%

Top 10 gender neutral names increasing in popularity from 2011 to 2021

  1. Ezra 1356%

  2. Wren 943%

  3. Aubrey 931%

  4. Avery 908%

  5. Parker 787%

  6. River 698%

  7. Remy 694%

  8. Lowen 629%

  9. Monroe 580%

  10. Blair 509%