Primark cuts price of kids' clothing down to less than £5 an outfit

The warmer weather is hopefully coming, which means parents will be having to sort out some new summer clothes for their kids.

Primark is doing its bit to help struggling families by cutting the price of essentials. The retailer’s new lower prices on everyday essentials include summer wardrobe staples for kids such as swim shorts and swimsuits, selected T-shirts and shorts, sliders and baseball caps, perfect for rising temperatures and the holiday season.

Parents will be able to get a simple T-shirt and swim shorts complete with sliders and a baseball cap for £10.50, compared to £12.50 last year. The move also extends to babywear, with a full outfit comprising of selected T-shirt and shorts now only £4.60 compared to £8 12 months ago.

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Primark says the aim is to help families make their money go further as they start planning their summer wardrobes and comes as nearly a quarter (23 percent) of Britons say they are still struggling or just about making ends meet.

Gavin Daniels, director of Kidswear at Primark, said: “We know that summer can be an expensive time for families and as the holidays get closer, parents want to make their money go further with low prices that don’t compromise on great quality. As shoppers start to prepare for summer, we want to play our part by offering new lower prices across many products in our kids range to support families. Our customers can always trust us to bring them great quality at affordable prices, and we’re proud to go even further by lowering our prices once again.”

The new products benefitting from the lower prices (compared to the price of comparable products from the Spring/Summer collection last year) include the following, with new lines landing in store each week:

• Kids swim shorts from £2.50 (£3 in Spring/Summer 2023)

• Kids swimsuits from £2.50 (£3 in Spring/Summer 2023)

• Kids licensed T-shirts and shorts from £3.50 (£4 in Spring/Summer 2023)

• Kids sliders from £3.30 (£4 in Spring/Summer 2023)

• Kids baseball caps from £1.20 (£1.50 in Spring/Summer 2023)

• Baby sweatshirts and joggers from £2.30 (£3 in Spring/Summer 2023)

• Baby licensed T-shirts and shorts from £2.30 (£4 in Spring/Summer 2023)

The new prices are available on selected kids clothing which has started landing in all Primark UK stores and includes orders via its Click + Collect service.