Primark slashes price of kids' clothing down to under £5 an outfit

Primark is slashing the price of kids' clothing to less than £5 an outfit.

With the warmer weather on the horizon, parents will be looking to update their children's summer wardrobes. To help families in need, Primark is reducing the cost of essential items.

The store's new lower prices on everyday essentials include summer must-haves for kids such as swim shorts and swimsuits, selected T-shirts and shorts, sliders and baseball caps, ideal for the upcoming hot weather and holiday season. Parents can now bag a simple T-shirt and swim shorts combo with sliders and a baseball cap for just £10.50, down from £12.50 last year.

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The price cut also applies to babywear, with a full outfit of selected T-shirt and shorts now costing only £4.60, a significant drop from £8 this time last year, the M.E.N reports. Primark's goal is to help families stretch their budget further as they begin planning their summer outfits.

This comes as nearly a quarter (23 percent) of Brits admit they are either struggling or barely getting by.

Gavin Daniels, director of Kidswear at Primark, said: "We know that summer can be an expensive time for families and as the holidays get closer, parents want to make their money go further with low prices that don't compromise on great quality. As shoppers start to prepare for summer, we want to play our part by offering new lower prices across many products in our kids range to support families.

"Our customers can always trust us to bring them great quality at affordable prices, and we're proud to go even further by lowering our prices once again."

The new products benefitting from the lower prices (compared to the price of comparable products from the Spring/Summer collection last year) include the following, with new lines landing in store each week:

• Kids swim shorts from £2.50 (£3 in Spring/Summer 2023)

• Kids swimsuits from £2.50 (£3 in Spring/Summer 2023)

• Kids licensed T-shirts and shorts from £3.50 (£4 in Spring/Summer 2023)

• Kids sliders from £3.30 (£4 in Spring/Summer 2023)

• Kids baseball caps from £1.20 (£1.50 in Spring/Summer 2023)

• Baby sweatshirts and joggers from £2.30 (£3 in Spring/Summer 2023)

• Baby licensed T-shirts and shorts from £2.30 (£4 in Spring/Summer 2023)

The new prices are available on selected kids clothing which has started landing in all Primark UK stores and includes orders via its Click + Collect service.