Primark's 'beautiful' £25 dress looks 'incredible' on curvy women and comes in two colours

Primark enthusiasts are raving about a 'gorgeous' summer dress that's being hailed as perfect for curvy figures.

Fashion blogger Ashleigh Huish took to Instagram to showcase Primark's Yellow Ruffle Maxi Dress from the Rita Ora collection, dazzling her followers with the outfit. The dress, which is priced at £25 and worn by Ashleigh in a size 18, was praised by many for its vibrant colour and flattering style, as well as how 'beautiful' it looked on her.

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In the shared photo, Ashleigh strikes a pose on a balcony, her hair elegantly tied back, complementing the dress with sandals and gold earrings. Primark captioned the post: "She thought the view was pretty but we thought her outfit was prettier."

It led to an outpouring of admiration in the comments section. Naomi commented: "Lovely dress on a beautiful curvy woman."

Emma added: "Beautiful."

Paola expressed: "I love the dress."

Abbie enthused: "Beautiful dress it looks lovely on this woman."

Calls for a collaboration between Primark and the fashion blogger are growing, with one fan's comment receiving over 100 likes: "You need this woman to create a plus size range. She knows what she's doing, she'll smash it."

Jodie urged: "Primark, what are you waiting for? ...Collab."

Jo wrote: "Love this, Ash is amazing - please let her show you how to dress plus size ladies."

Zara called out for more inclusivity: "We need a plus size collab! ! ! C'mon Primark."

Another chimed in, requesting: "Please get a range for plus size? Ash knows her stuff."

Hayley suggested: "You should do your own clothing range with Primark for us curvy ladies."

The Rita Ora Ruffle Maxi Dress from Primark is turning heads. Available in sunny yellow or cool blue, the dress features delicate spaghetti straps, off-the-shoulder sleeves, and a cascading ruffle layered skirt.

Primark suggests styling tips for the dress: "With a cheeky leg slit completing its airy aesthetic, pair this dress with slim heels plus a mini bag and you've got yourself a wedding guest-friendly ensemble."