Princess Eugenie Dons Gabriela Hearst Knit Dress for Royal Ascot With Sister Princess Beatrice in Floral Zimmermann and Mom Sarah Ferguson in Veronica Beard

If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission.

Royal Ascot is always a family affair for members of the British royal family. Princess Eugenie, her sister Princess Beatrice, and their mother Sarah, Duchess of York, attended the second day of Royal Ascot on Wednesday at the world-famous racecourse, fashioning looks that spoke to their individual style sensibilities.

More from WWD

Princess Eugenie opted for one of her go-to designers, Gabriela Hearst, wearing the brand’s “Amor” Knit Dress in ivory cashmere silk. The ribbed dress featured short sleeves and a row of ivory buttons along the front placket of the bodice. She previously wore an iteration of the same dress in a shade of heather grey during a fashion and sustainability event in April.

ASCOT, ENGLAND - JUNE 19: Carole Middleton and Princess Eugenie of York attend day two of Royal Ascot 2024 at Ascot Racecourse on June 19, 2024 in Ascot, England. (Photo by Karwai Tang/WireImage)
Carole Middleton, left, and Princess Eugenie of York attend day two of Royal Ascot 2024 at Ascot Racecourse on June 19 in Ascot, England.

Princess Eugenia coordinated the dress with a pair of heels by Aquazzura and added a pop of color with her pink hat by Emily-London Headwear. The hat featured a tassel element.

For her look, Princess Beatrice took floral inspiration and fashioned a transitional dress ideal for the spring to summertime climate. The royal wore a linen and silk dress with Hibiscus floral detailing by Zimmermann. The midi dress featured long sleeves and slight volume at the shoulders.

ASCOT, ENGLAND - JUNE 19: Princess Beatrice of York attends day two of Royal Ascot 2024 at Ascot Racecourse on June 19, 2024 in Ascot, England. (Photo by Chris Jackson/Getty Images)
Princess Beatrice of York attends day two of Royal Ascot 2024 at Ascot Racecourse on June 19 in Ascot, England.

Princess Beatrice coordinated the dress and added a touch of sparkle to her look with a pair of pumps by Roger Vivier. For the finishing touch, Princess Beatrice wore a statement headband in a shade of soft pink courtesy of Juliette Millinery.

Sarah Ferguson opted for an understated style for her appearance with her two daughters at Royal Ascot on Wednesday. The Duchess of York fashioned a blazer by Veronica Beard, which she coordinated with a dark skirt. The royal continued her color-block dressing motif with her heels and hat.

ASCOT, UNITED KINGDOM - JUNE 19: (EMBARGOED FOR PUBLICATION IN UK NEWSPAPERS UNTIL 24 HOURS AFTER CREATE DATE AND TIME) Princess Beatrice and Sarah Ferguson, Duchess of York attend day two of Royal Ascot 2024 at Ascot Racecourse on June 19, 2024 in Ascot, England. (Photo by Max Mumby/Indigo/Getty Images)
Princess Beatrice, left, and Sarah Ferguson, Duchess of York attend day two of Royal Ascot 2024 at Ascot Racecourse on June 19, 2024 in Ascot, England.

Royal Ascot is an annual occasion that often takes place during the month of June. Ascot itself is a famous racecourse, and Royal Ascot falls over a series of days in June and features horse races, colorful attire and more. Members of the British royal family attend the social event of the summer season regularly, with the monarch making an appearance nearly each year.

Princess Eugenie in Knit Dress and Beatrice in Florals at Royal Ascot
Princess Eugenie in Knit Dress and Beatrice in Florals at Royal Ascot

Gabriela Hearst Amor Dress

Buy Now at gabriela hearst $1,550


Princess Beatrice’s Best Fashion Moments Through the Years [PHOTOS]

LONDON, ENGLAND - JUNE 08: Princess Eugenie and Princess Beatrice during Trooping The Colour, the Queen's annual birthday parade, on June 8, 2019 in London, England. (Photo by Mark Cuthbert/UK Press via Getty Images)
LONDON, ENGLAND - JUNE 08: Princess Eugenie and Princess Beatrice during Trooping The Colour, the Queen's annual birthday parade, on June 8, 2019 in London, England. (Photo by Mark Cuthbert/UK Press via Getty Images)
LONDON, ENGLAND - JULY 08: Princess Beatrice, Princess of York attends day 10 of the Wimbledon Tennis Championships at the All England Lawn Tennis and Croquet Club on July 08, 2021 in London, England. (Photo by Karwai Tang/WireImage)
LONDON, ENGLAND - JULY 08: Princess Beatrice, Princess of York attends day 10 of the Wimbledon Tennis Championships at the All England Lawn Tennis and Croquet Club on July 08, 2021 in London, England. (Photo by Karwai Tang/WireImage)
LONDON, ENGLAND - OCTOBER 13:  Edoardo Mapelli Mozzi and Princess Beatrice of York attend Ned's Club Lounge at Frieze London Art Fair at Regent's Park on October 13, 2021 in London, England. (Photo by David M. Benett/Dave Benett/Getty Images for Ned's Club)
LONDON, ENGLAND - OCTOBER 13: Edoardo Mapelli Mozzi and Princess Beatrice of York attend Ned's Club Lounge at Frieze London Art Fair at Regent's Park on October 13, 2021 in London, England. (Photo by David M. Benett/Dave Benett/Getty Images for Ned's Club)

View Gallery

Launch Gallery: Princess Beatrice's Best Fashion Moments Through the Years [PHOTOS]

Best of WWD