Richard Branson reveals biggest business mistake

Richard Branson revealed his biggest business mistake during This Morning appearance.

Video transcript

- Failure is such an important part of learning. And you've had so much success. But I wonder if you can share some of the things that didn't work and what that taught you.

RICHARD BRANSON: We took on Coca-Cola and-- with Virgin Cola.

- Oh, yeah, I had forgotten about that.

RICHARD BRANSON: And for two years, it-- you know, we were out selling Coke in Tesco's and other places. And then we made the mistake of land-- of going to Times Square in a British Sherman tank and crushing a whole lot of Coke and Pepsi cans as you do.