Richard Madeley has been likened to chaotic fictional broadcaster Alan Partridge more than once, and with good reason.
The former This Morning presenter and current Good Morning Britain host is prone to an on-air gaffe or two, with many of them seeming to go over his head.
Earlier this week, RMT boss Mick Lynch accused him of talking "the most remarkable twaddle" when opening an interview about rail strikes by asking him whether he was a Marxist.
Madeley's clangers aren't confined to GMB - he's had memorable appearances on I'm A Celebrity and The Circle, and once told Bill Clinton in an interview "I know what it’s like to be wronged by the press. I was once accused of shoplifting. Unlike you, though, I knew I was innocent."
However, some of his most notorious moments have been on the ITV breakfast news show.
Richard Madeley's 3 most ridiculous Good Morning Britain moments
1. Fake tan disaster
Arguably the greatest ever Madeley moment was his fake tanning disaster that developed to a deep shade of orange in real time while on air.
Morning TV presenters often speak out about the difficulties of waking up in the wee hours to get ready for work, but only the Partridge-a-like host could have this happen to him.
Read more: Every This Morning presenter over the years
His co-stars and viewers noticed that his tan seemed to be getting deeper and deeper during the show, particularly on the palms of his hands.
Madeley eventually explained the problem in a later show, leaving his colleagues looking embarrassed as he said: "I looked like I had a timeshare in Chernobyl."
He added: "When you get up early you don’t want to disturb your partner, so I get ready in the kitchen...I had a dry shave in the kitchen and it was quite itchy. So I reached into the cupboard and got what I thought was aftershave balm, squirted it on, I thought it smelled a bit funny, a bit woody, but whatever I thought it was past its sell by. Anyway, when I got home...it wasn’t aftershave balm it was Chloe's or Judy’s fake tan."
2. 'Disrespecting' Sir David Attenborough
Viewers were outraged during one chat about climate change when Madeley "disrespected" beloved naturalist Sir David Attenborough.
As Extinction Rebellion's co-founder Dr Gail Bradbrook spoke tearfully about her worries that her children would not have enough food to eat in a few years, she added: "Sir David Attenborough said the collapse of this civilisation could happen soon."
But Madeley snapped: “He’s [Attenborough] not a saint you know. He’s just a broadcaster.”
Cue angry tweets.
3. Interviewing a naked Brexit protester
When Dr Victoria Bateman took a stand against Brexit by appearing as a naked protester with her message written on her own body, ITV had to pixelate her out for their breakfast viewers, meaning they couldn't see her protest slogan.
Helpfully, Madeley stepped in to explain to viewers what they couldn't see, and of course asked the most important question: "“Across this part, which we probably could show, it says ‘Brexit’, and then above your right breast it says ‘leaves’ and then above your right breast it says ‘Britain’ and then under your both breasts it says ‘naked’. So 'Brexit leaves Britain naked'.
"It’s beautifully written, in capitals. Who wrote it?”
4. Trying to talk to a guest on video link...who turned out to be sitting next to him
— Tim (@TravellingTimbo) July 15, 2021
It can be confusing keeping different camera angles, a rapidly changing schedule of guests and your own questions all working in sync, especially so early in the morning.
But it all got too much for Madeley in one show, where he attempted to talk to an interviewee via video link, before realising that the man was in fact sitting right next to him.
He began: "We’ll talk to you about the big bubbling under story of the week in a couple of minutes, but as a Conservative, what do you make of this, do you see it as the wagging finger of the nanny state or a perfectly reasonable...
"Oh, you’re there, sorry! I was talking to you like you were in Winchester or something. Where are you from, actually?"
The guest answered: "I'm from Chiswick," and Madeley replied: "I sort of saw you in Chiswick in my mind’s eye."
5. Telling daughter Chloe she was an accident...
Much of Madeley's oversharing anecdotes have been about wife and previous co-star Judy Finnigan, but every so often, daughter Chloe Madeley gets a look in, too.
In a discussion about gender reveal parties, Madeley inexplicably decided to reveal to the nation that Chloe was an accident.
Talking about the time shortly after son Jack was born, he spilled: "Judy got pregnant very quickly again, it was an accident. Sorry, Chloe, but you were, and you know it. And you know it."
An embarrassed Kate Garraway blustered: "It's good to share!"
6. ...and embarrassing Chloe again by revealing her celeb crush
That wasn't the only time Madeley needlessly shared information about Chloe.
Introducing Alex Beresford ahead of his weather forecast, he blurted out: "Here is Alex with today's weather. My daughter fancies you, by the way."
Watch: 'Twaddle!' Richard Madeley accused of talking nonsense by rail union chief