People first spotted the outrageous screen that popped up during the ‘Would You Rather!’ game, offering the dilemma of whether to ‘slap Rihanna’ or ‘punch Chris Brown’ – much to the shock of many.
It didn’t take long for the Wild Thoughts singer to hear about it and personally respond via her own Snapchat.
Rihanna, 30, snapped her own message to the company via her account, calling their choice a ‘mess’.
‘Now SNAPCHAT i know you already know you ain’t my fave app out there!’ she began.
‘But I’m just trying to figure out what the point was with this mess! I’d love to call it ignorance, but I know you ain’t that dumb!’ she continued.
‘You spent money to animate something that would intentionally bring shame to DV victims and made a joke of it!!!
‘This isn’t about my personal feelings, cause I don’t have much of them…but all the women, children and men that have been victims of DV in the past and especially the ones who haven’t made it out yet… you let us down!
‘Shame on you. Throw the whole app-ology away.’
And to make matters worse, 28-year-old Chris Brown’s lawyer had some stern words for the app creators: ‘They should change their name from Snapchat to Tone Deaf,’ criminal defence attorney Mark Geragos said to US Weekly.
Despite the advert being removed from app, it was widely condemned after (and ironically so) people screen grabbed the image and circulated it across other forms of social media.
Chelsea Clinton was just one of a number of high profile names to scold Snapchat, describing it as ‘just awful’ for allowing such material to circulate on their app used by millions of people worldwide.
The so-called joke will likely remind plenty of people of Rihanna’s domestic abuse horror with the rapper, when he was found guilty of physically assaulting her in 2009.
This spells yet more disastrous PR for the social media app, since Kylie Jenner single-handedly wiped $1.3 billion off its market value just the other week, after tweeting that she barely opens the app anymore since the confusing and un-user-friendly update.
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