Sainsbury's apologises after The S*n on sale in Liverpool city centre store

A general view of Sainsbury's Local in Princes Dock, Liverpool city centre
-Credit: (Image: Liverpool Echo)


Sainsbury's has apologised after The S*n was seen on the shelves of one its Liverpool city centre stores.

The ECHO saw the newspaper stocked at Sainsbury's Local on William Jessop Way at Princes Dock on Wednesday (July 10) lunchtime. The S*n has been boycotted on Merseyside for years due to its coverage of the Hillsborough disaster in 1989.

97 Liverpool FC fans died after a crush developed on terraces allocated to the thousands who had travelled to watch their side face Nottingham Forest in an FA Cup semi-final. In the days after the tragedy, The S*n printed vile lies about Liverpool fans.

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In 2016, an inquest jury ruled the victims were unlawfully killed and that Liverpool supporters bore no responsibility for the disaster. In 2017, Liverpool FC banned journalists from The S*n reporting from Anfield or at press conferences.

Liverpool West Derby's Labour MP Ian Byrne, who is a Hillsborough survivor, criticised Sainsbury's for this incident.

Mr Byrne told the ECHO: "I’m at a loss why that rag which has done so much damage to so many is being sold in our city today. I urge Sainsbury’s to remove it from its shelves and ensure they never put it back in any stores in the city again."

On Wednesday afternoon, a Sainsbury's spokesperson said: "The S*n is no longer on display at our Liverpool Princes Dock store and we are very sorry for any upset this may have caused."

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