New 'Seafood Plymouth' campaign encourages locals to support Plymouth fishermen

Plymouth shoppers are being urged to try out new and different types of fish caught right on their doorstep after "choppy waters" for the city's seafood industry. Plymouth Fishing and Seafood Association wants consumers to "choose local, go wild" as part of a new campaign.

A "Seafood Plymouth" logo is being launched so businesses can show where Plymouth-landed fish is being sold. There will also be posters and courses for hospitality staff to help them promote local seafood.

Elsewhere, seasonal recipes will be showcased on social media as well as information about fishermen and where local fish can be bought. The association says it will build on the success of initiatives like the Plymouth Seafood Trail and its work with schools.

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The association has a guide to locally-caught fish on its website, including pilchards, bass and coley.

Edward Baker, CEO of the Plymouth Fishing and Seafood Association, said: "This campaign couldn’t have come at a better time for those operating fish-catching and onshore seafood businesses in and around Plymouth. We’ve encountered choppy waters in recent months, first with major repair works to the lock gates at Sutton Harbour impeding access to the quay for local vessels, and more recently with the local fish market going into administration.

"Seafood Plymouth and our ‘Choose Local, Go Wild’ call-to-action is a much-needed rallying cry to people living locally to do their bit to support the local economy, and have some fun trying out new ways of cooking and preparing food that’s literally on their doorstep. We’ll be ramping up activities that really connect our fishing industry with local residents who will play a major role in its future for generations to come."

The campaign is being funded by the Fisheries and Seafood Scheme (FaSS), on behalf of Defra. Find out more at https://www.pfsa.uk/