An Instagram post that tagged her Hulu series “Only Murders in the Building” was pulled from Selena Gomez’s profile after she was accused by many followers of breaking SAG-AFTRA strike rules. The post appeared to be a video from the set of the comedy show. Gomez tagged the official Instagram account for “Only Murders in the Building” in the caption for the video and added: “Missing and wanting.” The post generated over 1.1 million likes in 15 hours before it was pulled from Gomez’s profile.
Variety has reached out to Gomez’s representative. SAG-AFTRA declined to comment on the matter.
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SAG-AFTRA’s strike rules prohibit members from promoting their work via press interviews or social media posts while the strike persists. Gomez did not speak in the set video nor did she encourage followers to watch the show in the caption, but she did tag the official “Only Murders in the Building” account. The tag led followers to assume the video was from the set of the Hulu series. Whether that constitutes a rule break was being debated. Many of Gomez’s followers accused her of scabbing, with one follower calling the post “tone deaf” amid the strikes.
“Only Murders in the Building” is currently airing its third season on Hulu. Gomez stars opposite Steve Martin and Martin Short in the series and plays Mabel Mora, a young artist with a knack for investigating murders in New York City. Gomez has been a series regular since the pilot episode. The show’s third season kicked off Aug. 8 and runs through Oct. 3 on Hulu.
Given the strike, Gomez and her co-stars have not given any interviews about Season 3 episodes. New episodes premiere each Tuesday on Hulu.
Gomez recently made headlines for returning to her music career with the release of her new song “Single Soon,” which dropped Aug. 25. The track is a standalone single and is not attached to any album at this point. Gomez is able to freely promote her music as that does not interfere with SAG-AFTRA strike rules.
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