The video has amassed over 32 million views as the debate around kids and skincare continues
● Natalia Herrera witnessed a young customer fight with her mom about lowering the price of her haul.
● The little girl had a number of expensive fragrances and skincare products — including duplicates of the same product — in her basket.
● The mom looked to the employee for a little reprieve in navigating the uncomfortable situation, giving Herrera insight into a parenting flaw retail employees are seeing more of.
A Sephora employee has gone viral with her story attesting to the current craze of tweens invading the skincare and cosmetics store.
"These 10-year-old girls at Sephora are crazy, but what's crazier is the parents that aren't parenting," she began her storytime, shared on TikTok on Friday.
"This little girl walks up to me and her basket is literally overflowing. The amount of products that were in there..."
Herrera noted the little girl was between 9 and 11 years old, "but definitely way too young to be shopping at Sephora."
As Herrera began ringing the young customer up, the girl also requested her two perfumes on hold from the back. She then instructed Herrera to ring those up first, with the total coming out to $300.
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Herrera expected that the tween would stop after that, but she allowed her to continue ringing up items from her basket.
"I finished scanning all her products and her total came out to almost $900," Herrera said, noting the girl looked a little nervous as she looked over to another register, where another employee was helping her mom and younger sister.
The tween called over her sister, who reveals her own order came out to $500, with Herrera marveling at how the other girl "said that so normal."
"Her sister says, 'Well, do you have enough?' and she goes, "No, but I'm probably just going to use Mom's money.' "
Herrera tried to move forward with the transaction when the girl asked her to wait a second. She then called her mom over and told her the total, to which "the mom freaked out."
The two went back and forth when the mom told the little girl to take something out of her basket, to which "the little girl lost her mind."
After the two continued to argue, the girl relented and took an item out, telling her mom, "That's all I'm taking out."
Herrera couldn't believe that the mom was tolerating such disrespect. "Because this is the problem. The problem is the parents because why aren't you sitting there holding your ground?"
"These iPad kids, these little girls have never heard the word 'no.' They kind of just get what they want so they can shut up and the parents can go on with their day."
Herrera continued on, sharing that the mom and daughter continued to butt heads about her putting more items back. With a line of post-holiday customers mounting, Herrera pointed out the tween had three of the same product in the same scent.
"She goes, 'Yeah, I know that there's three,' " Herrera recalled.
"Long story short, after minutes and minutes of arguing, the little girl ended up spending $500 at Sephora instead of almost $900 and the mom was okay with that," she said.
Herrera noted that while people are trying to figure out how to "avoid" tweens spending time and money in Sephora, "there's no way it's going to happen without the action of the parents. The moral of the story is we can make all the storytimes in the world about how these little girls behave, but nothing is going to change until the parents change."
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