SKIMS Partnership with Team USA Continues with a Limited-Edition Collection Ahead of 2024 Paris Olympics
The vintage-inspired campaign stars Olympic athletes including Sunisa Lee, Gabby Thomas and Fred Kerley
SKIMS' Olympic partnership is growing.
Ahead of the 2024 Paris Summer Olympics, Kim Kardashian's shapewear and loungewear brand will release a limited-edition capsule collection in collaboration with Team USA. The vintage-inspired campaign, shot by Greg Swales, features decorated Olympians and Paralympians including Sunisa Lee, Fred Kerley, Gabby Thomas, Jessica Long, Caeleb Dressel and Nick Mayhugh. In the photos, the athletes pose with an American flag against a red backdrop.
“I’m so honored for SKIMS to continue supporting Team USA and the inspiring athletes participating in the upcoming Olympic and Paralympic Games 2024," Kardashian shared in a press release. "Our shared mission of empowering everybody really shines through in the collaboration this year with the addition of our men's styles to reinventing our adaptive intimates. The athletes in our campaign look incredible in the collection, and I can’t wait to cheer them on this summer in SKIMS!”
This collaboration is special because, for the first time ever, its offerings will be extended to include SKIMS Mens, SKIMS Swim, and Adaptive.
Related: Nicola Coughlan Swaps Her Bridgerton Corsets for Bodycon Dresses in SKIMS' Dreamy New Campaign
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Olympic gymnast Sunisa Lee says that as a "long-time SKIMS fan," this partnership is a "dream come true" for her.
"I’m so lucky that I get to experiment with my style while competing, but when I’m not in the gym I still want to look and feel great," she said in a press release. "I love that SKIMS delivers on comfort, flexibility, and style."
Olympic track and field star Gabby Thomas feels similarly.
She shared: “I wear a lot of loungewear when I’m not competing or training but also love experimenting with fashion, so I never want to compromise on style, and SKIMS is the perfect balance of style and comfort!”
The collection marks yet another collaboration between SKIMS and Team USA.
Kardashian's brand previously outfitted all of Team USA in her loungewear and undergarments at the 2020 Summer Olympic Games in Tokyo. The partnership continued with another limited-edition collection for the 2022 Winter Olympics in Beijing.
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"Team USA's first collection with SKIMS was a huge hit with both athletes and fans and we're thrilled to bring another collection to life as we head into the Winter Games," said Peter Zeytoonjian, senior vice president of U.S. Olympic and Paralympic Properties, in a release ahead of the 2022 Olympics. "This new collection features warmer materials, bringing extra comfort to Team USA's athletes as they compete in cooler temperatures."
The SKIMS for Team USA collection will be available for purchase exclusively on SKIMS.com starting June 26 at 9 a.m. PT / 12 p.m. ET.
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