Soccer Aid sparked outrage among some viewers - by setting the minimum they could donate at £10.
The celebrity football match - founded by Robbie Williams and his friend Jonathan Wilkes - sees celebrities from all over the world playing alongside footballing legends to raise funds for global children's charity UNICEF.
Soccer Aid 2023 was broadcast live on ITV from 6.30pm on Sunday 11 June and asked viewers to text to donate £10, £20, £30 or £40.
Donations placed online through the Soccer Aid and UNICEF websites could start at £2.
The event raised over £14 million, taking the total raised for UNICEF by Soccer Aid to £90 million, since the celebrity football match started in 2006.
But some viewers were angered by the minimum donation amount of £10 during a the cost of living crisis.
One tweeted: "Said it before and it’s more relevant now with cost of living etc #SoccerAid why start text donations at £10 have £2 / £5 options and surely get even more. Sadly think will get a lot of views but donations could be higher."
Another said: "Why does the donation amount start at £10? Then go up in tens. Ffs most people haven’t got a spare quid at the minute. #SoccerAid"
And another claimed: "I think charities like@socceraid would get more donations if they have a £2 or £5 donation. As much as people want to, I doubt many will have £40 spare. But 10 people giving £5 is v realistic #SoccerAid"
Other viewers were turned off by the sound of the vuvuzela horns blown by many of the crowd during the event.
One tweeted:"Those air horns and my autism are not friends #socceraid"
Another declared: "Those horns are so annoying #SoccerAid"
And another complained: "Just put tv on, can't watch the match. Its those awful horns, terrible noise just spoils it. #SoccerAid"
While one joked: "If you're watching @socceraid it's much better with the sound down #SoccerAid #vuvuzelas"
Loki star Tom Hiddleston made his Soccer Aid debut as proved very popular with viewers.
The Marvel actor and UNICEF ambassador gave an emotional speech at half-time imploring viewers to donate.
The 12th Soccer Aid match saw the England team, captained by I'm a Celebrity... Get Me Out of Here! winner Jill Scott, lose to the Rest Of The World team - captained by Usain Bolt - for the fifth year in a row.
Watch: Tom Hiddleston admits nerves ahead of Soccer Aid 2023