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Spotify Video Streaming Expected To Launch This Week

Spotify is set to launch in long-awaited video streaming service in the UK this week.

According to the Wall Street Journal, users of the Android app will get the update this week, while iOS users will have to wait until the end of next week.

The Swedish music streaming service will be launching its video output initially in the UK, US, Sweden and Germany.

The videos will reportedly be mostly short clips, while original music-based series are also expected.

Spotify first announced its foray into video in May 2015, unveiling partnerships with ESPN, the BBC, Vice and MTV.

The company has already tested video with a select number of users in each of the launch countries.

Videos will be chosen for each user depending on the music they listen to and will also include short playlists with themes such as ‘News of the Week’ and ‘Laughs at Lunch’.

At launch, the videos will contains no ads as Spotify is initially using them as a way to expand its reach, rather than as a money spinner.

However, Spotify boss Daniel Ek said last year that video would eventually be a key revenue source for the company.

Spotify has 76 million users globally, including 20 million paying subscribers. The new video content will be available to all users.

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