Start your own business: A masterclass in finance for small business, start-ups and side-hustles

 (Johnny Martin)
(Johnny Martin)

Masterclasses from the Evening Standard Launch Offer: Save 20% on all Masterclasses when you use the promo code WELCOME at checkout. Offer ends 11:59pm BST on Sunday 30th June.

Starting your own business is exciting. A chance for self-discovery and realising visions. However, it also comes with many anxieties, not least, the period of financial uncertainty you take on when forging your own path.

This masterclass with financial expert Johnny Martin is designed to reduce the overwhelm that comes with managing the financial aspects of running a business. In easy-to-understand language, you’ll gain the financial literacy you need to excel.

What will you learn?

If terms like EBITDA and working capital bring you out in a sweat, then this practical masterclass is your chance to take the fear out of your business finances.The financial aspects of running a business can be overwhelming but you will leave this class with a solid understanding of the language and numbers of business.

You will master financial objectives and financial reporting in a user-friendly way and learn how to use your new-found skills to construct a winning business model that you can communicate with confidence to attract potential investors.

Who is it taught by?

Johnny Martin, aka the ‘Numbers Coach’ is an experienced finance director who now passionately explains business numbers and jargon. He is the author of the highly acclaimed book Understanding Your Business Finances and his workshops have been awarded “High Impact” status by Global Entrepreneurship Week.

Why should you attend?

From managing cash flow and understanding profit margins, without a solid grasp of the principles of business finance, it’s all too easy to make costly mistakes that could jeopardise your venture. This workshop is a must-attend for anyone who is serious about setting up or growing their business.


Date: Friday 20th September 2024

Time: 2-5pm BST

Location: Online masterclass A catch-up recording will be available for two weeks after the class.

Price: £129 plus £2.60 booking fee (newsletter subscribers pay no booking fees)

Masterclasses from the Evening Standard Launch Offer: Save 20% on all Masterclasses when you use the promo code WELCOME at checkout. Offer ends 11:59pm BST on Sunday 30th June.

Early booking offer

Book today and receive Johnny’s free e-learning course Talk Money (worth £47) with your booking. This offer ends on 21st July, but spaces are limited so reserve yours quickly before they run out.

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About Masterclasses from the Evening Standard

This masterclass is available globally. If you are joining us from outside the United Kingdom, please use this time zone converter to check your local live streaming time.

You will be sent a link to the webinar 24 hours and a reminder 2 hours before the start time. Please email if you do not receive the access link.

Masterclasses are delivered in conjunction with our commercial partner MDMB Creative and will appear as such on your statement when you purchase a ticket.

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Returns policy

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